Internet Marketing Richmond - SEO - SEM - Blog - Social Networking - Banner Ads

Thursday, February 28th, 2008 | Internet Marketing, Search Engine Marketing | No Comments

What is Internet Marketing?

Internet marketing, IM, is any activity to market or proment a service product or even a message. IM can be made up of various different subsegments.

Search Engine Optimization, SEO. Enabling a web site to properly indexed by search engines.

Search Engine Marketing, SEM, also known as Paid Search, Pay Per Click.

Web PR - Blog writing, posting, press releases.

These are all campaings. Most people understand SEO as a task, skill or project. It really is a campaing that needs it’s on budget goals, planning and proper execution.

NetSearch Direct, based in Richmond Virginia provide all of these services.

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Tags: Internet Marketing, Search Engine Marketing, Search Engine Optimization

Quantifiying Leads from Lead Generation Campaign

Thursday, February 28th, 2008 | Internet Marketing, PPC Advertising, Search Engine Marketing | No Comments

Scrubbing leads generated from lead generation campaigns has always been a challenge. What is a good lead? Most campaigns generate a high percentage of bogus leads: John Doe at 123@nowhere.com. NetSearch Direct has addressed this issue for many clients by providing lead generation metrics that really work. Tracking phone leads is one way that works. Phone calls from prospects are proven to be one of the best sources available. Quantifying these leads by defining the length of call NetSearch Direct can deliver leads filtering the wheat from the chaff.

Adotas article, Lemon Law For Leads , chides the industry for not defining leads. We are proud to be int he forefront of this issue providing client solution where the industry on a whole cannot.

Lemon Law For Leads?
Opinions: Anyone who participates in online lead generation is left with one of two conclusions at the end of a campaign: there are either a disproportionate number of John Smiths at [...] More…

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Tags: Lead Generation, leads, quality leads., quantifiying leads

An Advertising Coup d’etat

Monday, February 18th, 2008 | Internet Marketing, Social Networking Sites | No Comments

The world of advertising is changing at a rapid pace. As the space for advertising increases, so does the complexity of the ads. New advances in advertising will make it possible for marketers to trace users to see what their search interests entail, in turn allowing advertisers to then display correlated ads.

In a recent article, The Coming Ad Revolution, posted on The Wall Street Journal Online, this increase in sophisticated advertising is featured. This market will get more competitive, and users will be barraged by ads which they will pay less and less attention. Even though the ads will be more relevant than ever, users will increasingly tune them out. These marketers are now being sold uninterrupted access to users.

The big boom of social networking sites has also begun to have a tremendous effect on advertisers and consumers alike. Through social networking sites, such as MySpace or Facebook, users are being taught to supervise their own data. This responsibility taken on by users gives them the privilege of being able to choose who can catch a glimpse of them, so to speak. Presented in the article, The Coming Ad Revolution, is the process as to which the advertiser must go through to connect with the possible consumer. A company will request to friend the user and if accepted, can offer that user any number of promotions using marketing tools.

By using social networking sites, marketers are able to reach the type of consumer that they want. Consumers who are on these sites have formed some sort of trust with them; therefore they are more likely to respond to an advertisement which they believe is trustworthy. The new model creates a more trusted environment for reaching high-value, frequent purchasers.

This sudden flux of unconventional & fresh advertising is able to manufacture and strengthen virtual communities, giving them the upper hand in the internet marketing world.

To learn more about Internet Marketing & Social Networking Sites please visit NetSearchDirect.com

Please read the entire article for more information on The Coming Ad Revolution:
Esther Dyson, Investor
WSJ.com, The Wall Street Journal Online
Monday, February 11th, 2008

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Tags: Advertising, Consumers, Frequent Purchasers, Internet Marketing, Marketing Tools, Promotions, Relevant Ads, Social Networking Sites, The Wall Street Journal Online

Local Search Is Growing

Wednesday, February 13th, 2008 | Internet Marketing, Local Search, Search Engine Marketing | No Comments

Here at NetSearch Direct we have been working with local search for years. Just recently, JupiterResearch has come out with reports stating that local search advertising has become the leader in online marketing. Since we started with local search we have seen a large shift in advertising budgets, from traditional media to online media promotion. We have particularly seen this shift in budgets throughout our Internet marketing.

Our tools and resources are constantly advancing and giving us control over the market. Many of these benefits have been available to larger corporations for several years now. These same tools are now available to the small business owner, giving them much more effective use of their advertising dollar.

According to the US Online Local Advertising Forecast, 2007-2012, released by JupiterResearch, local advertising will increase by 13% from 2007 to 2012. In the recent article, Local Takes The Lead, Research Says, posted on Adotas.com, the huge impact that local search is going to have on online advertising, in the next few years, is highlighted. The biggest impact is anticipated to be made by local display and search advertising with compound annual growth rates (CAGRs) of 18% and 16% respectively, during the next five years.

To learn more about Internet marketing, please visit NetSearchDirect.com.

For more insight into the considerable expansion of local search read the complete article Local Takes The Lead, Research Says:
By Sarah Novotny, Sr. Editor
Adotas.com
Wednesday, January 30th, 2008

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Tags: Adotas, Internet Marketing, Local Search, NetSearch Direct

IFA Leverages Internet Marketing SEO/SEM

Monday, February 11th, 2008 | Internet Marketing, NetSearch Direct News | No Comments

Greetings, live the from Orlando International Franchise Association.

NetSearch Direct is proud to be exhibiting with our strategic partners InovaOne . In the exhibitor hall this year, along with the direct mail and furnitures providers, Internet marketing takes a prominent roll. Based on the buzz at our booth and the other search vendors, it is apparent that the importance of the Internet Marketing Medium is serous business and has the attention for Franchisors and Franchisees alike.

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comScore Search Report puts Google at 58%

Monday, February 4th, 2008 | Search Engine Optimization | No Comments

Google is on the steady march of increased market share. Comscore released its latest data in January with a 30% increase over the same period last year. With the looming Microsoft acquisition of Yahoo this is very relevent information. The combined reach of the Yahoo/MSN merger would be 33% compared to the Google share of 58%.

On the Yahoo earnings call, Yahoo President Sue Decker complained about the accuracy of the comScore numbers. Unlikely Eric Schmidt will do the same.

Yahoo’s new strategy won’t be measured by standard third-party metrics (Web Analytics 1.0) such as page views, reflecting the new dynamics of distributed traffic on the Internet.

“Third-party services such as comScore (that) assess unique users or time spent (on site) may not tell the story of what’s happening (in aggregate),” said Decker. “Our internal logs show that metrics we’ve discussed with (analysts) in the past, such as uniques and page views, continue to grow in the double-digits in Q4, with unique users now topping 500 million and page views about 4 billion per day.”

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