When we’re asked by businesses what they should look out for when choosing a search engine marketing agency, we usually resort to a few hard, fast rules like research the agency you’re considering, get referrals, etc…

But in all our earnest efforts, we seem to have overlooked an more ominous omen important to selecting the right agency. Luckily we came across an article from SearchEnginePeople.com that gave valuable insight into internet marketers, and the astrology signs that make them up. Prompting us to ask each other questions that made our HR department a little uncomfortable like: Hey…I see you’re getting your fifth cup of coffee today and I couldn’t help but wonder…what’s your sign?

After some discussion, we matched the NetSearch Direct team with the article’s SEM astrology profiles. See if you can guess who’s who:

Cancer

At the heart of a Search Marketing company can probably be found a Cancer or two. Fantastic HR experts and account managers, they will always tell you how they feel about your account. They really do care about how you feel and have empathy for your point of view, but when you’re wrong, they will not hesitate to tell you so.

Leo

Friendly Leo is a social star. They belong in the spotlight, and they know it! These friendly and opinionated people are among the best people to lead and motivate others. Consider putting them in charge of any endeavour that demands networking with people or being on stage.

Virgo

Friendly and down to earch Virgos will always be able to tell you exactly what you can do to improve your campaign. Full of creative ideas and always able to keep an eye on the profit margin, these friendly folk are in it for the long run.

Sagittarius

Your Sagittarius account manager understands your issues and knows what you’re trying to achieve. They will happily sit and listen to your plan and give you the big picture context you need to put everything into place. They tend to be friendly and talkative and are easy to get along with.

Capricorn

Patient and organized, a Capricorn always sees the long-term strategy, and sticks to the plan to make sure it gets done. Although quiet and a bit reserved, you will always profit by having a Capricorn on your team, long after others have fallen by the wayside. Capricorn has bright ideas but explaining them can be difficult so just nod and trust you’re in capable hands, because you are.

Aquarius

If Cancer is the heart of your SEO business, then Aquarius is the soul. No, scratch that, because Aquarius could almost never bring themselves to stay long in a corporate environment. Your Aquarius consultant is filled with some of the craziest ideas you’ve ever heard but you have a feeling there’s something brilliant going on there you can’t quite understand.

Pisces

Always willing to lend a helping hand, your Pisces SEO will always celebrate your wins with you. They will take the time to figure out your exact issues while their investigative and analytical skills ensure that your campaign will be run well.

When you’ve got your nose to the grindstone it’s easy to forget to look up and take notice of the bigger things around you, things like constellations and the celestial lights that make them up twinkling away in the night sky. Turns out, these stars are more than just pretty lights – they may actually predict the success of your SEM. Dubious? Maybe. Fun? Absolutely. So, reader, we couldn’t help but notice that you’re still reading….what’s your sign?