There are many aspects to owning a business that are very important for your business to be successful. Keeping all aspects in balance and unity will make a successful business. But, of course, income is the most important. So, how do you get your name and brand out there in order to sell and produce income? Marketing. Marketing is a big part to having a business. The most effective methods are going to come at a cost, because in reality, you pay to win. But, have you thought of the methods that may come to you without a cost? Below is a list of marketing suggestions that may help your startup or company gain name recognition without emptying your wallet.
- Blogging: It is always a great idea to have a blog on your site and try to post at least once a week, if not more. But, this is not going to technically bring any new business to your site if no one knows your name. So, find other great blogs or bloggers in your industry and comment on them. Try and contribute to these blogs by leaving very informative information in the comments section. Keep in mind that the more information the better, because simply putting ‘this is very informative’ will not get your comment approved. Once approved, other users can view it and become familiar with you and your company.
- Article Creation: Building backlinks is ideal if you know how to. It is not suggested if you have never built links in the past because you could get penalized with the search engines, hurting your brand. Let those knowledgeable in the field do it for you. If you do know how, this is the most effective way to market in the Internet marketing World. You will need to write your own articles and submit them to article directories. It is suggested to submit around eight articles per month. If you are able to, then in due time the rankings of your site should improve.
- Social Media: At this point, we all know the big outlet that has been changing the marketing industry considerably. All social media outlets including, Facebook, Twitter, Google Plus, and LinkedIn are free services that can gain your brand recognition, and in the end, client retention. Keep in mind that once you create these accounts you have to be sure to be posting on a regular basis in order to keep your audience interested. Also, remember to engage with those that are engaging with you. Excellent customer service is a huge plus!
- Forums: Find a few forums that are related to your industry. Once you join the forums, make sure your signature and profile includes a link to your website. Also, be sure to involve yourself in the conversations with informative information, daily. It would be ideal for you to try and contribute three to four times a day in order to be recognized and reputable.
These are just a few ideas to try and market yourself without breaking the bank in the beginning stages of your new business. Of course, there are great marketing efforts at low costs that can improve your strategy greatly. For any Internet marketing needs or questions, please feel free to contact us!