EIP, Email Impaired Perception - The altered state of perception, intent, feeling or emotion caused by the filtering the message though the impersonal, flat and sometimes cryptic interface of eMail.

We all do it or have to one degree or another.  One you get an email and you can’t tell if the author is kidding, joking or really really mad.  When this happens to me I try to pick of th phone and clarify things.  I can’t tell you how many times I have wrongly presumed anger because of the brevity of the email, or misinterpreted joking because of the  sarcasm only find out how far off base I was.

Our preception can be impaired because we read too much, or too little in between the lines.  READER BEWARE, sometimes when it walks like a duck, talks like a duck and looks like a duck; it is anything but.  On the other hand if you know the person that is writing you do know.  Use your best judgment but be cautious when you jump to a conclusion.

Greetings, live the from Orlando International Franchise Association.

NetSearch Direct is proud to be exhibiting with our strategic partners InovaOne . In the exhibitor hall this year, along with the direct mail and furnitures providers, Internet marketing takes a prominent roll. Based on the buzz at our booth and the other search vendors, it is apparent that the importance of the Internet Marketing Medium is serous business and has the attention for Franchisors and Franchisees alike.

Just a quick note: NetBaldwin CEO Laurie Baldwin is attending University of Michigan’s Executive MBA Program. View more information about it by visiting her Michigan Executive MBA profile page.