An Advertising Coup d’état

The world of advertising is changing at a rapid pace.  As the space for advertising increases, so does the complexity of the ads.  New advances in advertising will make it possible for marketers to trace users to see what their search interests entail, in turn allowing advertisers to then display correlated ads.

In a recent article, The Coming Ad Revolution, posted on The Wall Street Journal Online, this increase in sophisticated advertising is featured.  “This market will get more competitive, and users will be barraged by ads which they will pay less and less attention.  Even though the ads will be more ‘relevant’ than ever, users will increasingly tune them out.�  These marketers are now being sold uninterrupted access to users.

The big boom of social networking sites has also begun to have a tremendous effect on advertisers and consumers alike.  Through social networking sites, such as MySpace or Facebook, users are being taught to supervise their own data.  This responsibility taken on by users gives them the privilege of being able to choose who can catch a glimpse of “them,� so to speak. Presented in the article, The Coming Ad Revolution, is the process as to which the advertiser must go through to connect with the possible consumer.  A company will request to “friend� the user and if accepted, can offer that user any number of promotions using marketing tools. 

By using social networking sites, marketers are able to reach the type of consumer that they want.  Consumers who are on these sites have formed some sort of trust with them; therefore they are more likely to respond to an advertisement which they believe is trustworthy.  “The new model creates a more trusted environment for reaching high-value, frequent purchasers.�

This sudden flux of unconventional & fresh advertising is able to manufacture and strengthen virtual communities, giving them the upper hand in the internet marketing world. 

 

To learn more about Internet Marketing & Social Networking Sites please visit NetSearchDirect.com

 

Please read the entire article for more information on The Coming Ad Revolution.

 By Esther Dyson, Investor
WSJ.com, The Wall Street Journal Online
Monday, February 11^th, 2008