It is a known fact that regular optimization of a website is a vital part of ranking well in search engines, especially Google. But, what some may not know is that SEO can actually hurt a site. “Over SEOing,” as we like to call it here at NetSearch, occurs when there are too many links going to a site. It is true in fact that link building can go too far. It is hard for the common consumer to understand that the same practices that can give your site great rankings and visibility can also end up getting you wiped off of the search engines completely.
The key way to make sure that your site remains in good standing with Google is to be sure that you or your SEO company always conducts SEO in an ethical way. Ethical you say? By this we mean that the only way to avoid penalties from Google is to organically link build – no paying for links, no using link farms, and no posting links in irrelevant directories. Some red flags that a “SEO-er” may take part in unethical practices is if their prices are extremely low, they guarantee first page placement in a very short amount of time, or they have no reporting to show the consumer exactly how they are running any given campaign. In the end the world of SEO is changing very fast and it is important to stay ahead of the curve before your webpage, and ultimately business, feels the consequences. To learn more about ethical SEO practices, see this recent article from Forbes.