Facebook has always been frequent on creating new updates for its site and there is a new one that could be a game changer. This past January, Facebook began testing out their new search tool for its users. The new search tool, referred to as ‘Graph Search’, is a way to narrow down on different topics, such as groups, events, photos, likes, places, accompanied by other keywords. Graph Search is currently in Beta phase. If you want to sign up for it you can but you will be put on a waiting list. If you do not want to test it out on beta you will be able to try it when it opens to all of its users. Graph Search was given the name by the term Social Graph, which is technical for a giant network of connections. So, what is Graph Search? Is it useful to you or useful to businesses?
Well, to explain, Graph Search has expanded the Facebook search from looking up member names and pages separately to now combining and creating a short phrase of both. For example, instead of looking up ‘Target’ you can now look up ‘Friends who like Target’. Facebook will then populate all of your friends who like Target. Another example would be ‘Photos of friends in Richmond, VA’ and Facebook will populate all images of friends who have tagged their location as Richmond, Virginia in their photos.
In the end, Graph Search is showing the connections and likes you and your friends may have in common plus more. But, how can we incorporate businesses. Well, in theory, Facebook Graph Search is combining Google search, LinkedIn’s connections, Yelp’s restaurant reviews, and Foursquare’s locations. This can open a lot of doors for businesses in areas such as, business development, market research, employee recruitment, and sponsorship opportunities. There are many different searches a business can make that can help in all aspects of growing and getting your business name out there. Keep a well optimized Facebook business page to start. Then begin your own searches in looking for what you want to accomplish through Graph Search. For instance, if you are a new company in Richmond, Virginia and you are looking for new employees, you can now use Facebook’s graph search by creating a search such as ‘Recent graduates from Virginia Commonwealth University’. Then Facebook will populate all users that match this search. You can then narrow your search from there. This is just one example of many that could benefit your business and your businesses growth. So, why not test it out and see how much your business can accomplish through Graph Search?