Archive for the ‘Website Design’ Category

Options to Launch a Mobile Website

Friday, May 17th, 2013

Remember back to the time when mobile website design was more of a ‘luxury’ or ‘advantage’? Well, it didn’t seem that long ago..but, as we know it, mobile design is becoming a ‘must have’. If your company does not have a mobile site plan or is in the process of implementing one, we suggest that you should start considering or developing one. If not, you may find yourself behind in the digital World. For those that need options on launching a mobile website, this post may find you well. Keep in mind, that these are merely suggestions for short term and long term options.

  1. Create a separate mobile version: what this means is to have two separate versions of your site. One that uses your main URL and the other that has a mobile specific domain name, such as, m.netsearch.com. This is one approach, but not one that is highly suggested. It will not be responsive to all digital devices. It will only respond to the device it was designed for. Also, this isn’t the best option in regards to SEO. Having one URL to optimize is a much better solution. You may find this to be a better short term option while in the process of designing for number 4.
  2. Download a plugin: Another option is to download a plugin that will create a mobile site for you. There are certain plugins within WP that can eliminate the headaches that might come with a mobile site design. Once the plugin is downloaded it will allow for installation of software, which will develop mobile site versions that will work on all digital devices. As for SEO, this is a much better solution then creating two separate sites. But, it is still not the best. The problem with plugins is the fact you can lose a lot of branding elements. Typically the plugin will re-create the site nicely, but will be barebones in terms of branding. When users see a site that does not look like the one off a PC, they most likely will become confused thinking it is another company and leave the site.
  3. Develop a mobile app: Instead of trying to recreate your site. Another option would be to develop an app that has all of your site’s information and branding. This is just an added option, but truly it would not be a complete replacement of your mobile site. This would be another short term option.
  4. Design a responsive site: A responsive site is going to be the absolute best scenario in terms of both design and SEO. What responsive means is that it will automatically resize to the specified digital device each user is using, whether it be desktop, mobile, tablet, etc. It also allows you to keep one URL with your branding and content. NetSearch Direct is now offering only responsive designed websites. Please contact us if you would like to have a new website designed or with any questions in regards to responsive design!

Have You Considered a Mobile Design Strategy?

Wednesday, February 6th, 2013

The web is on mobile devices and users are increasingly using the Internet on their smartphones. How does your mobile site look? Do you have one? Well, if not or you have no idea, it would be best to consider your mobile strategy. There are three basic categories you may find yourself in when preparing for your mobile design strategy. The first would be if your company is doing an entire site design for both desktop and mobile. Second, a re-design of an existing site and you would like to add a mobile site. Or third, you already have a well-designed site and would like to add a mobile one. Whichever group you may be in there is a strategy to consider.

To start, you should consider your business goals. What does your business want out of a mobile site? Meaning, if you already have an existing site, what are the most important components you would like to carry over to your mobile site? It is important to stay consistent with your brand but a mobile site should be a trimmed down version of your desktop version. A great idea that is suggested would be to review your analytics for the current site. There are a couple reasons as to why this is suggested. First, would be to see the percent of visitors you are getting from mobile devices. If you are not getting a high percentage of visitors, a mobile site may not be your top priority. If there is a high percentage of visitors from mobile devices, then it may be advantageous to get a mobile site. Next would be to see what browsers and devices your users are using the most. That way your company can use the information to target it as the most important focus. The best approach when implementing mobile design for all browsers and devices would be to consider a responsive mobile design. Responsive would allow the site to work on all browsers and devices without having any sizing issues.

For web design and general tips on how to make your mobile site user friendly, it is best to take the approach ‘less is more’. It is important to keep a simple mobile design. Users are using their phones as convenience and typically because they are not near a desktop or just prefer using their smartphones. So, having a full site on mobile that is hard to navigate with small print would not be ideal. Another great tip is to try and keep a single column format. Single column formats work better for sizing purposes and when flipping from a vertical to horizontal view. Another to consider is to have a collapsible navigation. That way if your company needs to provide a lot of content on a mobile site then you can create collapsible tabs to hide content so the site does not seem too overwhelming. One other great tip for mobile design is to make sure there is a visual element for clickable items. Mobile screens are obviously smaller than a desktop, users get frustrated when trying to click on an 8 point font link and click the wrong item or are unsure if anything was clicked. It is a great idea to give a visual element that lets the user know an item has been clicked. For example, making sure a link turns another color once clicked. It is also a great idea to show a processing visual element. So, if something is clicked on there should be something that shows up to let the user know it is loading. One last and maybe the most important design tip is to have a ‘click to call’ button. Meaning, when a user clicks the ‘call button’ their phone will automatically dial to your company making it extremely convenient for the user to give you a call. It gives the user the convenience of reaching your site and being able to call instantly.

There are many great tips out there and we hope you find these tips helpful when considering your mobile design strategy. NetSearch Direct offers mobile site design and would be happy to help design your mobile site or answer any questions you may have. Remember, we can’t hide from the technological advancements and it is best to adapt quickly to the changes and implement. It keeps your company up to date!

Service Highlight: Web Design

Thursday, June 30th, 2011

NetSearch Direct offers website design services including creating, designing and setting up your website and setting up a blog if your business would like one. We have a skilled website designer and web development team. We offer a couple of different website design packages to fit varying budgets and needs. NetSearch Direct would be glad to partner with you to create or update your online presence.

The web and online media including mobile is here to stay and the more presence you have online now the better chance you’ll have at gaining more leads and more return on your investment. To learn more about the website design packages we offer please contact one of our sales representatives by calling us at (804)228-4400 and speaking with someone today!

Client Showcase: In-House Advantage

Thursday, April 7th, 2011

The In-House Advantage is a law firm that offers businesses the unique benefits of in house legal counsel integrated into the business process. This in house legal service is designed especially for businesses that are dealing with commercial transactions such as contracts, intellectual property issues and business partnerships on a frequent basis but are not in need of a full-time in house lawyer.

Netsearch Direct was pleased to partner with The In-House Advantage and Sheila Marsh in order to fully design and develop her website and provide homepage SEO services. We created a beautiful website design for The In-House Advantage that is elegant in its simplicity and pleasing to look at, with powerful graphics that help convey the firm’s message and bring to life the site’s rich content. We added the most efficient and relevant keywords for the homepage search engine optimization.

If you would like to know more about the In-House Advantage or the services they offer contact Sheila Marsh at 804-751-0257 or visit The In-House Advantage website.

 

The In-House Advantage
Client Contact: Sheila Marsh
804-751-0257
http://in-houseadvantage.com/

Client Showcase: Renewal by Andersen

Monday, March 7th, 2011

Renewal by Andersen is a window replacement company which has several replacement divisions in the United States. Renewal by Andersen is one of the most trusted brands in America. They are an industry leader in window replacement and provide quality, value and service you can trust. They offer many types of windows including specialty windows, bay and bow windows and even Andersen hinged and sliding patio doors. Many of their windows are energy efficient. Renewal by Andersen offers professional installation by certified window specialists.

Netsearch Direct was pleased to partner with Renewal by Andersen. Our specialists were able to create their website, along with hyper local websites for each area of service for Renewal by Andersen. Our SEO specialists have also helped make their website more search engine friendly. We have helped to increase their search engine rankings for many different keywords and we have also added content to several of their web pages. We have been happy to help them obtain valuable keywords in SEO and also help them with many different aspects of their web site.

Renewal by Andersen is one of the best companies to find replacement windows. To get a free estimate on windows in your area visit Renewal by Andersen‘s website to find a location near you.

Renewal by Andersen
http://www.findreplacementwindows.com/

SEO Copywriting for the Web

Wednesday, December 15th, 2010

Copywriting specifically with websites and search engine optimization in mind is important for your SEO strategy. Our SEO copywriters are well versed in search engine optimization and social media optimization. We are highly skilled writers with a background in sales and marketing. Our copywriters can help you with any SEO copywriting needs such as:

  • SEO website copy
  • SEO press releases
  • Social media
  • Blog Posts

Every business needs an edge to stay ahead of the competition, get that edge by using SEO copywriting, SEO techniques and new marketing strategies in our ever changing world. Our SEO copywriters can write keyword rich and engaging content to help move your website up in the rankings on Google, Bing and Yahoo. Get more exposure and be found by customers looking for your product or service.

Your business and website can have an advantage over the competition with superior website design using SEO content and SEO techniques. Get ahead of the competition with SEO copywriting, link building and social media marketing for your business today. An advantage over the competition makes all the difference!

NSD Client Showcase: MGM Law Website Migration & SEO

Wednesday, December 8th, 2010

MGM Law is a full service law firm in Richmond, VA. They have experienced litigators who can handle the most complicated civil litigation for business clients in any court in Virginia. The firm has received the highest ratings for both quality of work and legal ethics from the nation’s leading evaluator of lawyers and their performance. Their talented lawyers offer practical and cost-effective guidance to meet the goals of clients.

Netsearch Direct was excited to offer website migration services and SEO (search engine optimization) for MGM Law’s website. We were able to successfully migrate a previous website into a new website for them. Also, we fully optimized their website for search engines to attract more visitors and ultimately more business for MGM Law.

If you’re in need of a good lawyer in Richmond, VA contact MGM Law at 804-288-3600 or visit MGM Law’s website for more information.

1802 Bayberry Court
Suite 200
Richmond, Virginia 23226
804-288-3600
www.mgm-law.com

Netsearch Direct Press Release: Announcing Business Changes

Monday, December 6th, 2010

FOR IMMEDIATE RELEASE

December 6, 2010

Netsearch Direct

Contact: Mike Meyer

Phone: (804) 228-4400

E-mail: MikeM@NetSearchDirect.com

NetSearch Direct Announces Business Changes

RICHMOND (December 6, 2010) – Netsearch Direct would like to take this opportunity to announce some new and exciting changes as Richmond’s leading internet marketing agency. Recently the Netsearch Direct team has grown. We are expanding our team because our business continues to grow thanks to our clients.  To ensure we are meeting the needs of our clients we have a variety of associates who share a wealth of knowledge which we use to work together to deliver results for all of our clients. We would like to take this opportunity to introduce our new team. All of us at Netsearch Direct are very excited to provide the best service available. Listed below are the names of our associates and a short description of the type of service they provide for clients:

  • Mike Meyer – Mike is the owner of Netsearch Direct. He is also an excellent marketer and great salesperson who enjoys finding new clients.
  • Dave Williams – Dave is an IT specialist, programmer, developer and is an expert in many content management systems.
  • Kristin Farrar – Kristin is a project manager for many of our clients and she also specializes in adding clients to the local business directory listings.
  • Jesson Zafar – Jesson is a project manager as well as involved with sales
  • Kate Snowa – Kate is a project manager who is also involved in sales.
  • Mike Small – Mike is an SEO (search engine optimization) manager and expert in SEO.
  • Amanda Bradbury – Amanda is an SEO specialist and is also involved with copywriting.
  • Alan Crown – Alan is involved with IT projects and also an SEO specialist.
  • Christal Vass – Christal is our incredibly creative web designer.
  • Chad Markham – Chad is an outstanding salesperson who enjoys finding new clients for Netsearch Direct.
  • Alena Oakes – Alena is a wonderful salesperson that has a fun and upbeat attitude which attracts new clients.
  • Rob Sterling – Rob is a PPC (pay per click) specialist and our authority on paid search.

We would also like to highlight a couple of companies that we have worked with and some of the services we have provided for them. We are pleased to collaborate with both local and national clients.

Accounting Works – Created new website design and optimized website for SEO

Closet Factory – Created website design with a large gallery of pictures and optimized the website for SEO

Youngblood Properties – Created beautiful new website design

Valderas & Fishel – Created organized and modern website design

MGM Law – Completed website migration and search engine optimization

Mister Sparky of Richmond – Created new website design and optimized the website for search engines

Get Loaded – Full website search engine optimization and pay-per-click advertising

Frannet – Full  website search engine optimization

Find Replacement Windows – Website design, full site search engine optimization and local business directory listings

As you can see from the list above we offer a variety of services to our clients, all with a range of different prices. We are a full service search engine marketing agency which means we do it all. Listed below are all of the services that are available to prospective and existing clients.

We offer the following services:

  • Home page search engine optimization
  • Full site search engine optimization
  • One page search engine optimization
  • Website design
  • Landing page design
  • Pay-Per-Click advertising
  • Local Business Directory Listing
  • Call Tracking
  • Blog writing and customization
  • Social media setup
  • Social media marketing campaign

Our team at Netsearch Direct would like to personally thank you for choosing us as your full service search engine marketing agency. Contact us with any questions at (804)228-4400.

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NSD Client Showcase: Mister Sparky of Richmond

Thursday, November 18th, 2010

Mister Sparky of Richmond is the fastest growing residential electrical service provider in North America. The name “Mister Sparky®” comes from the common use of the term “sparky” or “sparks”, meaning electricians, in company founder Patrick Kennedy’s native Ireland.  They provide various electrical services and offer highly trained master electricians to help with all your installations and repairs. Mister Sparky provides personal service in a timely and efficient manner.

Netsearch Direct was happy to offer website design services as well as search engine optimization services for Mister Sparky’s website. Our website designer was able to keep the look of the website similar to the brand and also make it unique for the Richmond location. Our SEO specialists used search engine optimization to help the website rank higher with search engines and gain more traffic. We also performed some SEO copywriting for the websites content in order to optimize it fully for search engines.

If you need an electrician in Richmond, VA contact Mister Sparky today at 804-249-5888 or visit Mister Sparky of Richmond’s website for more information.

Client Contact: Travis Cox
6712 Janway Road
Richmond, VA 23228
(804)249-5888
www.mistersparkyrichmond.com

Client Showcase: Youngblood Properties

Friday, November 5th, 2010

NSD Client Showcase

Youngblood Properties Website Design

Youngblood Properties brings decades of experience in all aspects of home building, real estate, design and interior decorating to home owners and home builders. They enjoy making your house a home. No matter what kind of home you would like, Youngblood Properties can apply their design experience with your vision to make your dream home a reality. You can view current listings of houses that are either finished or under construction on their website which we created. You can view their incredible designs and different types of construction work which is showcased in their “featured homes” section and their “our communities” section of the website. Contact Youngblood Properties to have a home custom designed and built for you.

We were delighted to be able to design an elegant and contemporary website for Youngblood Properties. Decorative graphics were also used when designing and creating the website to create an antique and polished style. The font used for the headlines on each page of the website enhances the sophisticated look and feel of the website. We thoroughly enjoyed designing this website for Youngblood Properties and are very happy to provide attractive website designs for our clients.

Youngblood Properties
Client Contact: Nancy Youngblood
P.O. Box 276
Mechanicsville, Virginia 23111
(804)746-5465
www.youngbloodproperties.com