We briefly mentioned goals and conversions when we looked at Google Analytics, but the topic deserves some more attention, so let’s dig in.
Goal and conversion tracking is the info you would have paid hand over fist for just a few years ago, and Google provides it for free. So, why is this data so valuable? Because it lets you create your own repeatable process as a future shortcut to success – in whatever area you wish.
Looking for form fills? Goals and conversion data can show you not only that a form fill was completed, but whether it came from a paid source (like PPC), organic search, or if it was a referral from a banner ad, blog post, or article. That’s powerful stuff. Once you have insight to this previously hidden world of information, the online world is your oyster.