What’s The Next Step In E-Retailing

Interviews with top e-retailers point to video.  And we’re not talking podcasts, here, we’re talking a full deployment of online video retailing.  The biggest gap between brick-and-morter stores and online shopping is the ability to see and feel the product.  Online video with 360-degree views and “live” descriptions can give online shoppers a better look and feel for products than today’s “photos with descriptions.”  A few years ago, video retailing was only a dream because of the Internet speeds resources required.  Now that broadband access is so prevelent and more dial-upers are moving to broadband, retailers are revisiting the technology.   But beware before you jump - video retailing only works for certain products - mainly those that require an explanation or demonstration.