When it comes to search engine marketing, it seems like every time we turn around there is a new update or change to account for, especially when it comes to Google. Consumers, business owners, and marketers alike have clearly voiced their frustrations with the reoccurring Google changes. People are not frustrated because the Google changes are hurting them, but more so because they were never forewarned nor informed about the changes and updates. But, fear not! Google has heard the complaints and begun releasing their lists of algorithm changes in a timely manner.
Just last Friday, Google released a massive list of changes for the months of June and July. Some of the main changes that top the lists are improving mobile search, better understanding of natural language, and creating more direct answer style results. You may have noticed that when searching for a question based query instead of getting several answers listed in the organic section, one large “answer” appeared at the top of your screen such as this:
Although the changes as of late are small in comparison to previous occasions, it is piece of mind to know that Google is keeping their users informed by releasing these lists of updates. Stay tuned for what Google may have in store for us next!