Do You Know What Your Mom Is Doing Online?

Monday, May 18th, 2009 | Internet Marketing, Internet News, Search Engine Marketing

So what are American Moms doing online – checking their email, checking their checking account balance, the weather or what’s on sale?  How about all of the above?  Not surprisingly all of these are among the top ten online activities  for moms according to a study  by Marketing Moms Coalition. What is surprising is that the same study reports that American Moms with children under the age of eighteen spend an average of three hours a day on line, one hour more than the two hours their school age children are spending online.

This is great news for merchants who are selling their products online or utilizing the internet to influence the purchase of their product or service off line.  Families/Mothers with children under the age of eighteen consistently ranks among the most sought after demographics by advertisers.  In many cases these ladies carry the keys to their household’s treasure chest of disposable  income.  In short, American Moms are making or influencing most of their family’s purchases.  Knowing where one can find these moms (online) and understanding what they are doing there, allows marketers to more effectively target them.

Makes sense, but specifically where online can you find them and what tactics can a marketer utilize to reach them?  The most obvious is an email marketing campaign.  85% of American Moms are checking/sending email.  Gathering emails from and then re-marketing to moms with a professional, well designed and topical email marketing campaign should  be at the top of a marketer’s list.  One of our customers now ties in most of the discounts that they offer to “email club members”.   Within a several months they have built their email to well over a 1,000.

The next best place to find these American Moms are the search engines.  I submit that most of the remaining top ten activities involve a search on Google, Yahoo or MSN.  So a page one presence (91% of consumers never search past the first page)  on these search engines, in either the organic or sponsored links section, is paramount.  Display ads on sites which are targeting this demographic is another opportunity that should be considered.

So now that you know where you can find the typical American Mom,  isn’t it  time to reach out and tell her all the reasons why she should be spending money with you?

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