Recently interactive TV experts gathered at SXSW in Texas to discuss social TV. They discussed different ways they could incorporate social media into popular TV shows. For example, the shows “No Reservations with Anthony Bourdain” and “Late Night with Jimmy Fallon” have both considered the integration of Twitter into their shows. People tweet on Twitter during watching TV.
People are having conversations online during television watching and TV shows can interact and engage with TV watchers and fans of the show in real time. There will most likely be even more developments in interactive and social TV to come in the future.
It’s going to be very interesting to follow social TV and see how businesses and TV shows can engage and connect with customers in real time during every show.