If you need something that you cannot find, invent it – or have someone else invent it for you. This is a concept that goes beyond search engine optimization, but is still quite relevant here. Allow me to explain…
I get calls from clients all the time saying, “Is this possible?” or “Is there a way to do that?” Ninety-nine times out of a hundred, my response is “You bet it is!” – Or at the very least, “I’ll find out.” And these are questions that lead to developing innovations in search engine optimization.
It’s only January of 2011 and I have already obtained two “patent pending” statuses – this year. Better still, I plan to have a dozen more by years’ end – all on behalf of my company, my customers, or both.
Why is there a need to invent? Well, to be honest, there isn’t really. Not usually, anyway. But at those times when the latest and greatest thing on the market won’t do the trick, inventing is an excellent way to get exactly what you need.
Here’s an example…
Problem: The need for a grand-scale website that can house hundreds of individual businesses, all sharing a single brand, and help each be found on the major search engines by keyword and GEO – WITHOUT customer crossover.
But wait. There’s more… The site has to be easy to maintain for people with limited technical experience, yet at the same time, extremely appealing to customers.
One more thing… The users need to have select administrative rights to add pages and even GEO’s at the push of a button; and I mean literally the push of a button.
And I almost forgot one more small detail. This site has to be self SEO-ing. This means that every time someone adds a new page, the site has to automatically optimize that page, and all of its sub-pages, for every major search engine. And not just any optimization. This has to be for both keyword and GEO depending on what the user wants.
Solution: Hyper-Local ™
In just a few short months we developed a solution called Hyper-Local ™ that worked so well, and whose technology was so innovative, that it is now patent pending.