Mobile search is a growing area of digital marketing. Mobile search is taking off and becoming increasingly popular because more and more people around the world are purchasing and have access to smart phones. This market is set to continue to grow. Just think about these statistics provided by Search Engine Journal:
- There will be over 200 million mobile subscribers in both Brazil and Russia by 2014
- 853 million mobile subscribers in India in the same year
- Over a billion mobile subscribers in China!
Research has also shown that mobile searchers spend less time on each site, with only 33% making it past the first page, which means you have to make your landing pages stand out to entice the user. If you’re in the business of ecommerce now is the time to start building up your mobile search efforts in order to get into this emerging market and grow your business rapidly.