Netsearch Direct is proud to sponsor the upcoming June AMA luncheon featuring Google’s Head of CPG, Catherine Roe. As Head of CPG, Catherine leads Google’s digital advertising initiatives for top food and beverage companies and their agency partners. AMA’s luncheon will be held on Thursday June 16th at the University of Richmond’s Jepson Center. The topic that Catherine will be speaking about is the new moment of truth and how technology is increasingly influencing purchase decisions and how savvy marketers are capitalizing on this.
According to Google, search queries are a strong indicator of trends and consumer buying intentions. Driven by technology, today’s consumer begins the path to purchase long before entering the store. The inclusion of a digital marketing strategy is now imperative to keep up with today’s consumer.
Do you research your purchases either on your computer or your phone before purchasing? Are you buying more online these days or using digital resources to help you make purchasing decisions?
Don’t forget to get your tickets early before they’re all sold out. Get your tickets to the June AMA Luncheon in Richmond now!