Quantifiying Leads from Lead Generation Campaign

Scrubbing leads generated from lead generation campaigns has always been a challenge. What is a good lead? Most campaigns generate a high percentage of bogus leads: John Doe at 123@nowhere.com. NetSearch Direct has addressed this issue for many clients by providing lead generation metrics that really work. Tracking phone leads is one way that works. Phone calls from prospects are proven to be one of the best sources available. Quantifying these leads by defining the length of call NetSearch Direct can deliver leads filtering the wheat from the chaff.

Adotas article, Lemon Law For Leads , chides the industry for not defining leads. We are proud to be int he forefront of this issue providing client solution where the industry on a whole cannot.

Lemon Law For Leads?
Opinions: Anyone who participates in online lead generation is left with one of two conclusions at the end of a campaign: there are either a disproportionate number of John Smiths at […] More…