comScore Search Report puts Google at 58%

Monday, February 4th, 2008 | Search Engine Optimization

Google is on the steady march of increased market share. Comscore released its latest data in January with a 30% increase over the same period last year. With the looming Microsoft acquisition of Yahoo this is very relevent information. The combined reach of the Yahoo/MSN merger would be 33% compared to the Google share of 58%.

On the Yahoo earnings call, Yahoo President Sue Decker complained about the accuracy of the comScore numbers. Unlikely Eric Schmidt will do the same.

Yahoo’s new strategy won’t be measured by standard third-party metrics (Web Analytics 1.0) such as page views, reflecting the new dynamics of distributed traffic on the Internet.

“Third-party services such as comScore (that) assess unique users or time spent (on site) may not tell the story of what’s happening (in aggregate),” said Decker. “Our internal logs show that metrics we’ve discussed with (analysts) in the past, such as uniques and page views, continue to grow in the double-digits in Q4, with unique users now topping 500 million and page views about 4 billion per day.”

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