Many SEO professionals have been saying for years that social media has no benefit to search engine optimization efforts… That’s just crazy.
Any website considered an authority by Google is like gold. And considering that Facebook gets more daily visits than Google, I’d say that puts them in the ‘golden’ category. But it’s not just Facebook; Myspace.com has been helping web pages rank higher for years. Twitter also pitches in, as do others.
But it’s not just “active” social medial sites like these. Video sites like YouTube and Google Video offer a whole new level of what I classify as “passive” social media. Links from these (in the video tags) can prove extremely valuable your SEO efforts.
While there is no exact magic number of how greatly links from any type of social media site help, even .01% (.0001) makes it worthwhile. Yes, really…
Think about it… The average in-demand keyword today has about 1,500,000 competing pages vying for the top spot, depending on the niche and GEO.
That’s 1,500,000 pages x .0001 = 150 competing web pages.
Simply put; where would you rather be in the search results, on page 1 or on page 15…150 spots away from number one?
You may not have the time or budget for this, or the next few tips, but I felt they should be included so you had the greatest potential advantages, whether you can immediately take advan-tage of them or not.