How Quickly Things Change

Thursday, January 22nd, 2009 | Search Engine Marketing, Search Engine Optimization

I was recently reading an article on search engine land that was discussing a way to check to see if Google has penalized a domain. Basically, by adding the word “hyves” as a sub-domain to your site, and checking the PR, it would come back with a code that told you if it had been penalized. While that’s a great thing to be able to do, what’s really interesting is that, this sparked a pretty involved discussion in the forums and comments.

People were trying different domains, analyzing the results, comparing notes, and the discourse went on and on. Well skip ahead a few days, and guess what? All of a sudden that technique didn’t work anymore. You would think that Google would be pretty busy with cutting out huge chunks of services, their new personalized search results experiment, and launching a news service in Singapore, but obviously Google pays attention to these forums, and sites that talk about search engine marketing, and quietly turned that feature off.

So my point is this, things can change very quickly in the search engine marketing world. Techniques that work today, might not work next week. Only by actively staying abreast of news, SEO discussions, and the general feel in the SEO world, can you hope to improve and maintain your search engine marketing campaigns.

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Tags: google, hyves, PR

1 Comment to How Quickly Things Change

Dayne Kaufman
January 28, 2009

Amen!

Not only do “visible” changes occur on search engines all the time (such as the hyves trick), the algorithms change constantly as well. Even if all things remain constant on a website, rankings may soar (or plummet) for no apparent reason. Unless you have a marketing team dedicated to staying on top of all the new developments, it’ll be tricky to achieve and maintain your desired positions.

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