The following can either be a scam or excellent SEO – depending on a couple simple considerations. First let’s check out the scam:
Disposable Domains: Since most major search engines give priority to exact match domains (those that match the keyword exactly), some SEO’ers will purchase as many of these as possible and build micro-sites with no intention of keeping them up. They simply abandon them once they squeeze every click they can from them.
This is especially true regarding the latest money-making and/or weight-loss trends. Once the trend, and keywords associated with it, have died down in popularity – the site is abandoned.
OK, you get the idea. So how can you take advantage of a clever SEO strategy without it being a scam?
Exact Match Domains: If you follow all of the steps above – except dumping the site – you have a decent SEO strategy for one or two main keyword phrases. To let Google know you are serious it’s best to purchase the domain name for at least a five year duration and build a quality site that keeps people engaged for at least a few minutes before they leave.
Think about this… In 1999 the domain name “Business.com” sold for $8,000,000.00. Yes – eight million dollars for just the domain name because it is short, easily branded and an exact match for the ultimate business-related target keyword ‘business’.