Social Media Shout Outs: eSmart Tax

Tuesday, February 23rd, 2010 | Search Engine Optimization

Taken from the NetSearch Direct February Newsletter:

Normally we spotlight an emerging search trend or offer a free tool to gauge your business’ internet presence, but this month’s Company Spotlight is a public service announcement: America, if you aren’t aware…it’s tax season.

While we don’t know the biggest and baddest deductions to take in order to maximize your refund (in fact, we welcome tips you may have), we have been monitoring the companies out there vying for your return. This month we’re bringing you our favorite tax preparation and filing service that’s heating up the social media waves. It’s an invite to learn about how to save money filing your returns, check out some pretty hilarious YouTube vids, and most importantly – watch a company successfully leveraging social media.

In eSmartTax’s YouTube video, you can see company spokesperson Daryl Johnson being presented with the same dilemma we all face with our tax refunds: donate it…or go wild and spend it. The interactive video lets you choose the ending and you won’t be disappointed either way.

Their Twitter promotion ran for about a month and offered members who simply retweeted a phrase to be entered to win daily $100 Visa cash gift cards! That’s $100 contests every day.

What’s the value add eSmartTax is offering? Most tax preparation companies offer discounted federal and state tax return filing, but not eSmartTax. Every person with the last name Johnson is eligible to e-file their federal tax return free! That’s over 2.1 million Americans! And….if your last name isn’t Johnson they’re extending the free federal return offer to you too, check it out: IAmAJohnson.

This creative team has taken to Twitter and YouTube to create commercials and generate revenue by entertaining potential customers with interactive videos and daily prize winnings- these guys don’t want your business, they want you to have fun too. Couldn’t we all use a fresh approach to taxes this year?

NetSearch Direct applauds the efforts that eSmartTax is extending by reaching out to customers across a variety of demographics and for capitalizing on smart, effective marketing tools like Twitter and YouTube. If your advertising campaign needs a fresh face this year, give us a call and let’s talk new strategies.

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The NetSearch Direct Newsletter is a monthly publication featuring search engine marketing topics and industry trends. Each month we feature SEO, PPC, and Industry Trends articles as well as the latest search engine share statistics. It’s news, it’s marketing information, and it’s free. Sign up to get yours today!

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