As we have talked about last week, Facebook has reached 1 billion active users, which means that one in every seven people in the World are, in fact, actively using Facebook. To Facebook, an active user is defined by, “One who has logged in through the website or a mobile device and/or taken action to share content with Facebook friends or connections through a third-party website that is integrated with Facebook, within the last 30 days.” Waaytv has provided some interesting statistics showing the depth of how large 1 billion actually is. For instance, if Facebook were in fact its own country it would be the third largest in the world. The United Sates wouldn’t even be a competition, considering it has merely 314 million residents. Facebook would be more than 30% larger than the United States. Going back in time, if Facebook was around in 1804, everyone living on Earth would be creating, updating, and posting information to the site. These statistics prove how powerful this amount actually is. We all know how much Facebook is worth, and this might be increasing even more by way of their users. That is right – Facebook has also been in the news last week for their new posting feature. The new feature enables users to promote their very own pictures and posts. Users currently are able to ‘Like’, ‘Comment’, and ‘Share’ their own as well as Facebook friends’ updates. Well, now users will be able to promote their personal posts and updates to their friends’ newsfeeds for a fee. That is right, a fee. Facebook has already enabled the promotion feature, in testing mode, to more than 20 countries; the United States was not included, until last Wednesday, when Zuckerberg announced the news. According to The Verge promotion per post will cost a user roughly $7.00. What does the $7.00 get the user? Essentially, more visibility in their friends’ newsfeeds and the ability to see statistics on the amount of people who have seen the post. But, like regular posts, it will eventually fade away from all newsfeeds. Facebook does not intend to have the promotion tool being used daily, but instead for big events in the lives of their users. These events may include birthdays, weddings, baby announcements, etc. The feature is still in testing phase, so only a certain amount of users and pages are granted access to it. If you want to find out if you have been chosen to be a part of the testing, check under your recent posts and a new ‘Promote’ button will show up next to the ‘Like’ and ‘Comment’ buttons. So, whether you have been granted access, do you think you would be willing to promote your own posts for a small fee?
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