Netsearch Direct » conversion-rates http://www.netsearchdirect.com Define your web presence. Sun, 05 Feb 2012 14:03:39 +0000 en hourly 1 Natural vs. Paid Conversion Rates About Equal http://www.netsearchdirect.com/blog/internet-marketing/natural-vs-paid-conversion-rates-about-equal?utm_source=rss&utm_medium=rss&utm_campaign=natural-vs-paid-conversion-rates-about-equal http://www.netsearchdirect.com/blog/internet-marketing/natural-vs-paid-conversion-rates-about-equal#comments Mon, 20 Nov 2006 21:24:27 +0000 Rob Sterling http://www.netbaldwin.com/blog/seo/natural-vs-paid-conversion-rates-about-equal.html In one of my earlier posts I wrote that companies shouldn’t ignore natural search.  In a study conducted by WebSideStory of data from January through August of B2C e-commerce sites, the statistics bear this out. Natural search had a median conversion rate of 3.13% versus a paid conversion rate of 3.40%.

Interestingly, Rand Schulman, CMO of WebSideStory, attributes this to how searchers perceive listings. Searchers view natural results like a newspaper editorial and paid search as a front-age advertisement: the advertiser does not control the editorial so the content has to be compelling to warrant a place in the paper.  But paid ads have their place because they contain calls to action, offers, and other elements that move the searcher towards a purchase.

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