According to a recent article in USA Today “Coupon search clicks: Sweet sound for Web marketers” some of the most searched terms on the web today include “coupon” and “discount”.  As Bill Clinton said during his 1992 presidential campaign, “It’s the economy, Stupid”.  Consumers might just be telling us the same thing – by their actions online.  USA Today reports “As consumers troll online to save money, searches that include value words such as ‘coupons’ rose 161% in December vs. 2007 to 19.9 million and “discount” rose 26% to 7.9 million, reports tracker ComScore”.

So what might that mean to you?  Well USA Today isn’t the only media reporting that coupon usage is on the rise.  Consumers have made it clear that they are all about saving money – now more than ever.  A typical Search Results Page will return up to ten advertisers competing (with text ads) for your attention and clicks.  Why not give the consumer what they are looking for in your text ad – COUPONS!  A special discount might be just what entices your prospect to “click” on your ad and proceed to a Landing Page. That page, of course, should contain these money saving coupon, as well as loads of other reasons why they should do business with your company.  It sounds simple, but coupon savings are what your prospects are looking for and a great way to direct them to you!