Three Things I Learned About My Business from PPC

Thursday, August 6th, 2009 | Internet Marketing, PPC Advertising, Search Engine Marketing, Search Engine Optimization | No Comments

Featured in the August 2009 NetSearch Direct newsletter, “Three Things I Learned About My Business from PPC“, is a daring, compelling article featuring exclusive information gained from our current clients.

Okay, maybe it’s not daring, or really even compelling, but three businesses sat down with us and shared the top business life lessons they have learned from advertising with PPC. These are lessons learned the old-fashioned way – through hard-earned experience.

Your PPC campaign is painting a bigger picture than metrics, data, and ROI. Taken from the article, your PPC campaign can give you a whole new understanding of what you thought you had a grasp on previously. Specifically, you’ll learn how PPC can teach you about:

1) Your target customer.
2) Your biggest competitor.
3) How to craft your website to reflect your company personality and still get sales.

If you haven’t read the article, check it out now. It’s a fast read and even though your business may not have provided us the insight for the article, we’re sure you can still learn something about your business from reading it.

Happy selling!

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Tags: ppc, ppc business lessons, Search Engine Marketing, Search Engine Optimization, seo business lessons

Ad Spending on Internet Outpaces that Spent on Newspapers, Radio or Outdoor!

Thursday, April 16th, 2009 | Internet Marketing, Search Engine Marketing | No Comments

Where are businesses investing their marketing dollars?  According to Neilson Online & AdAcross in December 2008 ad spending on the Internet was only topped by that spent on Television and National Magazines.   For years when planning their marketing expenditures, most marketing managers started with the “Big Four” – Television, Radio, Outdoor (Billboards) and Print (Newspapers & Magazines).  These traditional media were where consumers were going for information and/or entertainment.  Not anymore!  Now Americans spend as much time online each day as they do watching television – which had been the area where most people spent their leisure time.  When online, consumers’ two favorite activities are email & search.  So it is no surprise that more and more ad dollars are being shifted to search engine marketing and email marketing. There is one thing, however, that most marketers haven’t changed.   They still invest their precious ad dollars where it will reach the most prospects.  The Internet, lead by Search Engine Marketing, is such a place.  Plus, SEO & PPC offer advertisers another bonus…the ultimate in advertising accountability.  But that’s a topic for another day.

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Tags: Ad Spend, billboard, neilson, ppc, radio, Search Engine Optimization, television