SEO Keywords – High Traffic verse High Conversion

Friday, March 20th, 2009 | Search Engine Optimization | No Comments

NetSearch Direct specializes in search engine optimization and more importantly we focus on local seo.  In order to provide the most benefit to our client we first perform thorough keyword research on their industry and products offered in order to put together the best combinations of keywords to go after. Once the core keyword list is decided we then start our on-site work.

Many people and SEO companies make the mistake in targeting the key phrases with the largest search volumes only without looking at conversions.  If you get 10,000 people to your site through 3 keywords but only convert 3 people through those keywords then that is not a very good conversion rate.  It is important to look for the keyword phrases that are going to convert visitors into sales.

Using key phrases that may drive high convertible visitors to your site each month is likely to be much better than targeting a highly competitive broad key phrase that is only vaguely related to your business, even if it does attract 10,000 searches each month.

Tweet This Post 

Tags: local seo, Search Engine Optimization, seo keywords