You may have noticed that there are more and more ads on TV related to the internet and search engines in particular. Internet Explorer recently launched a strong new campaign, and bing is trying to catch more attention through their television ads as well. As a secondary measure bing is trying to show that they may actually be better than the ever popular Google. Googling a question or topic is basically second nature these days, but the point that bing is trying to make with their new wave of advertising is that the Google search results may not be as relevant or as qualified as results that you would get by using bing for your search. The way that bing is proving their point is by asking searchers to “Bing It On” by using a side by side comparison of Google Vs. bing search results. Its almost like one of those TV ads for laundry detergent that asks consumers “which sock is whiter.” The team at bing is trying to win over Google users by showing them clear results in a fun way. In order to compete in the “Bing It On” challenge, go to BingItOn.com and enter your search criteria. You will then be directed to a page that shows you results on each side of the page; one side for Google and one side for bing. For five rounds the user selects which search results they preferred. Although bing does not always win out over Google, makers of the campaign claim that bing results are chosen as best by users 2 to 1 in blind comparison tests. The only glitch that I noticed when testing out the “Bing It On” challenge was that geographic modifiers are not well represented in the search terms and criteria that Bing provides. Try it out for yourself!
