In the past two weeks Google has released its fair share of updates and many people are starting to take notice. Last Friday Google launched it’s latest Penguin refresh and a week before that there was the EMD (Exact Match Domain) Update and a Panda update. Webmasters and web users alike are beginning to get frustrated with Google’s ever changing algorithms and layouts. These frustrations are commonly being voiced through social media sites; Twitter in particular. Matt Cutts, head of webspam at Google, has fought back against these frustrations stating that Google is only trying to be more informative. These updates to Google were inevitable and in the past Google would have just made the changes without any sort of announcement. As of late Google is trying to release more monthly lists of updates as well as communicate with their users through Tweets announcing and explaining updates. That being said, the latest update explanation from Google regarding last Friday’s Penguin refresh warns webmasters that key content on their website needs to be ‘above the fold’ to ensure higher rankings for a site. In other words, if a site contains a lot of ads at the top of the page that cause the searcher to scroll down to find what they are actually searching for that site may be ranked lower than others moving forward. Although these changes seem to be happening fast, it is peace of mind to know that Google is making an attempt to keep its users informed. To stay up to date on all things Google, follow Matt Cutts on Twitter @mattcutts.