Spending hundreds or even thousands of dollars setting up multiple telephone lines and assigning different ad codes to each, then piling through dozens of sheets of call logs is what most people envision when they think of call tracking. After all, that’s how it was done a decade ago and beyond. But, today it’s a whole lot simpler and cheaper.
A good SEM or marketing company can take care of all the complicated bits and pieces and just let you enjoy the benefit of knowing what calls came in from where – and what was said, if that’s of interest.
Here’s what you should expect:
Expect to pay $25 to $40 per month, per additional phone line initiated for call tracking purposes and possibly a “per minute” rate of 10 or so cents. One new unique call tracking number per voice line (whose number is on your website) is usually enough. And remember, this is on inbound calls only, so your per minute costs can easily be minimized.
Expect to provide a “forward to” phone number. This can be any telephone line or even a cell phone.
Expect to be asked to record a short message or have the company do it for you – usually at no additional charge.
Expect to be given the option to have the inbound calls recorded “for quality and training purposes” (with caller notification of course).
Expect to receive a call tracking console login of your own so you can check your stats or even listen to recorded calls anytime you wish.
Expect to receive a regular report that provides all of your call stats in an easy to understand manner. This is typically provided on a monthly basis.
And finally, expect to get more useful information out of this call tracking information than you ever thought possible.
With your very first report you will be able to spot calls that dropped off in less than one minute, and even those who just hung up. You will be able to listen in on calls to see how your employees treat customers and how customers treat employees. No more “he said, she said” headaches!