Here at NetSearch we are constantly reminding people of how important it is to be present in the digital space, but it is equally important to make face to face connections as well. This is why several members of our team recently represented NSD at the 2013 IFA Convention in Las Vegas. Our team made tons of connections with Franchisors and Franchisees and got the chance to educate people in different levels of the Franchise industry on online best practices and SEO.
Although the face to face connections made at the IFA this year were simply invaluable, there was also no lack of technological connections. Technology and Social Media played a big role in this year’s IFA, making it a sort of “interactive convention.” At the IFA there were computer stations set up in between booths at the Exhibit Hall where one could log on to tweet about their IFA experience or make an update on FranSocial, the Facebook/Linked In network for the franchise world. In addition, this was the first year that the IFA Convention utilized mobile in reaching its attendees. The IFA Mobile App was very popular amongst the show and many attendees used this to check Twitter activity regarding the show, manage their show schedules, and reference interactive maps of the Exhibit Hall.
The use of all of these new forms of digital media went along very well with one of the main topics of the show: SoLoMo. SoLoMo is a term that the marketing world has coined to describe Social, Local, and Mobile marketing. The ‘Social’ refers to the way that search is dependent on social networks. The ‘Local’ refers to how different search results are delivered to you dependent of where you are physically located – this is especially prevalent when the search is being done through a mobile device. Finally, the “Mobile” refers to need for mobile friendly marketing and websites. Our CEO, Mike Meyer, was able to head up a roundtable discussion for the best practices associated with SoLoMo. Overall, the presence of the digital space was very prevalent at this year’s IFA and we are excited to see what the 2014 IFA Convention will have to offer!