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Latest Blog Entry:
eMail Impaired Perception, EIP: Defined
EIP, Email Impaired Perception - The altered state of perception, intent, feeling or emotion caused by the filtering the message though the impersonal, flat and sometimes cryptic interface of eMail.
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| October 14th, 2008 |
Dear {FIRST_NAME|Valued Customer}
We are very excited to share with you our new monthly newsletter. Our goal is to bring you the latest tips, tricks, techniques and insight into SEO marketing. We hope you find this information engaging and helpful but if you would prefer not to receive these newsletters in the future, please click here and we will remove your from our mailing list.
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Pay-Per-Click -The Best Advertising in a Down Economy
 Though the economy may be shaky and stock market performances are wild and unpredictable, there is one advertising avenue will give you the right blend of flexibility and maximum ROI– Pay-Per-Click .
Timely Feedback Allows You to React and Adjust to the Market.
PPC search engine marketing campaigns provide sound data upon which companies can spot trends and base decisions before they waste money. Account managers are able to pull data for keyword and ad performance, conversion tracking, and even user search behaviors in order to circumvent issues and correct poor performance before an ad campaign tanks. PPC campaigns are cost efficient and practical, arguably more so than conventional forms of advertising.e nature of PPC campaigns allow for targeted cost control on a variety of levels. Managers can reign in spending on monthly and daily levels, but they can also adjust individual keyword bid costs. On a higher level there are many alternative available to managers as a means to control costs – keeping high quality scores means that advertisers are able to bid lower than the average cost and be placed higher than their competitors on search results pages. Moreover, when managers spot campaign opportunities, they can make money-saving changes to accounts at the drop of a, well, dime. Search marketing campaign pace can be accelerated or slowed – even halted right in the middle of a normal advertising cycle.
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SEO Success…The NetSearch Direct Way
 Internet Marketing is one of the most popular ways of advertising today. With the marketing medium increasing and the number of websites always growing, everyone wants to appear at the top of Google's search engine rankings.
Given that there is a heap of websites out there who are on the first page, what‘s their secret? It is an industry term called "SEO" and it stands for Search Engine Optimization. SEO basically consists of the customization/optimization of your website, its content, and its internal and external links. These factors together assist in the overall indexing and ranking of your website in popular search engines.
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National Statistics
Below is a breakdown of online advertising performance among various verticals for the month of August 2008. How did your business perform compared to your national competitors?
comScore Core Search Report*
August 2008 vs. July 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
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Share of Searches (%) |
| Core Search Entity
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Jul-08
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Aug-08 |
Point Change
Aug-08 vs. Jul-08
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| Total Core Search |
100.0% |
100.0% |
NA |
| Google Sites
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61.9%
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63.0%
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1.1
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| Yahoo! Sites
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20.5% |
19.6%
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-0.9
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| Microsoft Sites
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8.9%
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8.3%
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-0.6
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| Ask Network
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4.5%
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4.8%
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0.3
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| AOL LLC
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4.2%
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4.3%
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0.1
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| * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. |
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Industry Trends: Websites – (De)Sign of the Times
 A recent article on silicon.com predicts that by 2026, revenue generated from online sales will be higher than mail order, telephone orders, and in-store sales combined. The best vertical to see this shift happening are pizza restaurants who have jumped on the bandwagon well in advance; in fact, Dominoes reported that one-fifth of their pizza sales were ordered online. All this means that a well-designed website is critical since consumers will be presented with more options than before, and thus will be harder to please. Your tired, old site won’t make the cut in 2026.
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