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Customer Profile:
James River Heating and Air Conditioning has grown from one employee to over 100 since it was founded in 1967. They provide their top of the line HVAC services to the entire central Virginia area through a fleet of 50 trucks and 10 installation crews. Commercial and residential services include not just the installation of heating, air conditioning, and refrigeration systems, but also their ongoing maintenance and service.
NetSearch Direct is running both SEO and PPC campaigns for James River Air. We’ve achieved #1 rankings in Google for keywords such as “air conditioning Richmond,” “heating Richmond Virginia,” and “HVAC Richmond.” Tracking the results of such efforts is where NetSearch Direct really excels for our clients. Through sophisticated call-tracking technology, NetSearch Direct is able to track all phone calls that have resulted from their PPC and SEO campaigns. Email/form fills and coupon prints are two other key metrics we track as well. So far in 2008 James River Air has received over 2600 phone calls, emails and coupon prints exclusively from their search engine marketing campaigns managed by NetSearch Direct. Great things can happen when two industry leaders combine forces!
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| November 12th, 2008 |
Dear {FIRST_NAME|Valued Customer}
NetSearch Direct announces its first seminar series:
“SEM 101: Everything You Wanted to Know About Search Engine Marketing but Were Afraid to Ask!”
This seminar will educate you on Search Engine Marketing basics, illustrate industry trends, and demonstrate successful marketing strategies that work in almost every advertising vertical. The holiday season is approaching and this year consumers will be comparison shopping more than usual. In today’s economy, can you afford to miss this seminar?
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Date: |
December 10th |
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Time: |
Networking & Breakfast 8-8:30AM
Seminar 8:30-9:30AM |
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Place: |
NetSearch Direct Training Room
6421 Rigsby Rd.
Richmond, VA 23226
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Join us for breakfast and meet our SEM Specialists! Sign up for the seminar by calling Kate Snowa at 804-228-4400.
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Is Your Ad Copy Ready For The Holiday Online Shopping Rush?
Drafting ad copy can be a daunting task – how do you make your ad jump out to your potential customers? What winning combination of tone, offer, and keywords turns the best results for your company? The next time you are reviewing your ad copy and considering a change consider these key five questions: Who?; What?; When?; Where?, and; Why? Before this holiday season passes you by take the time to examine your ad, and your customer, from all angles and you will find the perfect balance that will keep your cash register ringing.
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The Most Important Ingredient For SEO Success: Trust
Like any good relationship, the one between you and your SEO firm needs to be built on trust. At NetSearch Direct we pride ourselves on achieving results for our clients, but we also pride ourselves on our customer service. From kickoff meeting to the start of your SEO strategy, through maintenance and fine tuning, we strive to stay focused on meeting our client’s needs by applying the very best standards of care. Unfortunately, there are many SEO firms who outsource work, use “Black Hat” tactics, and refuse to open a dialogue with their customers. These firms give SEO a bad image and we’re here to warn you against some of their shady practices.
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National Statistics
Below is the Share of online searches performed in July and August of this year. Also, we have included a graph of the Top 10 Social Networking Websites and Forums.
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Industry Trends: The Numbers Don’t Lie – Social Media Marketing Continues to Grow
 In September this year Twitter.com, Tagged.com and Ning reported serious year-over-year audience growth at 343%, 330%, and 251%, respectively. Facebook announced 39.0 million unique visitors and a growth rate of 116%, and social networking giant MySpace.com is reported to have 59.4 million unique visitors. If these statistics don’t prove the importance of social networking, consider that in the most recent presidential election Barack Obama had over 2 million supporters on Facebook and over 800 thousand supporters on MySpace. John McCain held over 600 thousand supporters on Facebook and over 200 thousand supporters on MySpace. Politics aside, you can’t argue that social media marketing is critical to utilize when you want to deliver your message.
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