Dear {FIRST_NAME|Valued Customer},

Well, Spring has finally sprung upon us! Time to dust off the ol' golf clubs and get out to our "18 Holes 4 Brody" Spring Tournament. It's a great way to make some business connections AND support a good cause. Check out our ad below and Facebook page for more information!

As we move through the first quarter of the year, we're reminded of companies across the globe who endured a complex economic storm that forced everyone to focus on efficiency and sustainability. When it comes to the online world and more specifically, your search engine marketing, that is no exception.

Thus, the impetus for our April newsletter theme. Being strategic (in everything) is of the utmost importance these days. Below we delve into subjects such as ROI maximization and web analytics. We also discuss what our Client SMARTBOX is doing to launch a new national service and grow their business in this economic climate.

Read on, NetSearch fans!

Maximizing Your PPC Return-On-Investment

In today’s often uncertain economic and business climate, our Clients are constantly asking us about the best and most efficient means to achieving their business goals. Often times the discussion turns to the topic of PPC (pay-per-click) and business owners want to know “How do I get the best bang for my (online marketing) buck?”  Well, when it comes to PPC there are a number of effective strategies one should consider in maximizing their online marketing dollars...

Discussing Web Analytics: A Free Tool to Help Make Your Business (Online & Offline) Successful

Let’s imagine that you had a magic wand that allowed you to change your website into a real-life, bricks-and-mortar store.  Now, what if you could track each customer that walked through your door?  Where they are, how they found you, the information they were seeking, how long they stayed in your store, what they looked at, etc.  Wouldn’t it be great if you could have all of this information and be able to create customized reports on the data you were interested in?  If you did, let’s think about the possibilities:  You’d be able to change your store around (from product layout to inventory levels to advertising / promotional techniques) in order to achieve the maximum results based on what drives your business the most—giving the customer what they want.  What if we said that you could have this measurement tool for free?  No way?  Yes way...

National Statistics: Nielsen Online Search Share for January and February 2010

Company Spotlight - SMARTBOX

Let’s face it:  moving can be a stressful event.  You might be dealing with a new job, a new city or a new house / apartment—the last thing you want to think about is “How am I going to move all this STUFF?”   Our Client, SMARTBOX Portable Storage, helps to minimize that stress by providing you with the moving and storage services that you need when you need them. 

SMARTBOX’s business has grown and evolved since they came onto the scene in 2003.  Today, their business has franchises across the country servicing over 60 million customers. 

SMARTBOX (a client of ours for over 4 years) came to us recently to help promote their new Long Distance moving service.  Their goal was simple:  "Let potential customers online know about us and our services—then, make it easy for them to use us..."