The ancient Greek philosopher, Heraclitus (535 BC - 475 BC), is credited with the quote, “The only constant is change.” A lot has changed since then; however, we submit there is not a better way to describe what is going on in the world of search engine marketing as of late…..change, change, and more change! This month we will do our best to keep you up to date with three of the most recent and biggest changes with respect to online marketing…remarketing… Google Product Search…and the Yahoo + Microsoft Alliance. We hope you find this information useful; as always, feel free to email, call or get in touch with us over Facebook or Twitter!

First, using the power of remarketing to your customers with Google. This allows you to hone in on what people are looking for when they come to your website--and advertise specifically to them as they browse the web.

Next, a breakdown of Google Product Search (Shopping). We provide a quick snapshot of what it is and how you can use it--from a personal level as well as a business level.

Finally, we discuss the Yahoo + Bing Search Alliance and what it means for the future of search--and what you need to be aware of if you're already marketing through those vehicles.

We hope you find this information useful; as always, feel free to email, call or get in touch with us over Facebook or Twitter!

Unleashing the Power of Remarketing

If your business is online (yup, even if you just have a website!) then you need to know about Google’s new remarketing tool—called Interest Based Advertising (IBA).  Studies show it can increase customer conversions by 22% when display and search remarketing are applied together!  It’s a powerful online marketing tool you’ll definitely want to know about.   Click the link below to read more.

Google Makes Shopping Easy--For Consumers and Businesses

If you love shopping but don’t have loads of time to spend comparing prices, products or physically driving from store to store—online shopping via Google Product Search might be the thing for you.  Click the link below to read more.

The Yahoo + Bing Search Alliance: What It Means For Your Business

In a deal that really took nearly a decade to come to fruition, Yahoo and Microsoft (Bing) have combined their search efforts in an attempt to compete with Google.  Though the pairing would seem more groundbreaking than anything else (simply due to the corporate magnitude of Yahoo and Microsoft) the end is a little less compelling. Click the link below to read the full article.   

National Statistics: Nielsen Online Search Share for April and May 2010