Dear {FIRST_NAME|Valued Customer}
This month we’re all about sharing tips on how to increase your conversions. This means focusing on the current traffic that you receive to your site, and maximizing it to increase your profit. We’ve got tips tailored for your PPC and SEO campaigns, as well as five easy tips you can use to turn double-digit conversion improvements.

High Fidelity:
Crank Up the Volume on Your PPC Conversions

In the past we’ve explored helpful Pay Per Click topics like campaign organization, target market analysis, and content ads--all in the name of increased traffic to your ads. We’ve also shared a few helpful hints to jumpstart your PPC campaigns, but we’ve never talked strictly about increasing your PPC campaign’s conversions. The first step is to be able to relate to your customer by placing yourself in their position. They’re interested in a product or service that you are advertising and they’ve just clicked through your ad and have landed on your site. It’s now up to you to make the purchase process as effortless and seamless as possible.

If your business sells many products chances are you have broken those products into categories and each category may have its own landing page. However many landing pages your site has, be sure to take a look around the page as if you were seeing it for the first time. Does the landing page echo the PPC ad and reflect the offer or pricing that you used? Is contact information easily found? Does your landing page and website load quickly? It’s often overlooked, but a slow loading landing page can mean the difference in a sale or a bounced customer who visits a direct competitor’s site.

SEO Sharp Shooting:
Set Your Sights on Conversion Targets

By now you know how to spot a white hat SEO agency vs. an agency that uses black hat tactics. And you’re hip enough to the SEO game to know what those terms mean. Your company understands the value of SEO and how critical link building can be to organic rankings – we’ve even busted a few SEO myths together. This month we’ve got maximum conversion goals in our crosshairs, a SEO benefit many businesses completely miss, and it’s all meant to boost your company profits and work your site’s conversion traffic to its fullest extent.

We’ll start with your customer’s first impression of your website – the first page they encounter after performing a search and clicking on your link – the landing page. Here you’ll want to be sure that your landing page is loaded with keywords that reinforce your company’s core product, and represent the most popular search terms that potential customers are using to find your business. Reinforcing the keywords on your landing page that you are targeting your SEO campaign around not only builds better SEO presence, but ensures complete integration between your SEO efforts and what your website actually presents to your prospects.

National Statistics

Sure Conversion Boosters:
5 Top Tips Anyone Can Use!

Whether you add these to your local or national PPC or SEO campaign, we’ve got five easy, often-overlooked tips that can increase your conversion rates by double digits!

Top Tip Number 1:
Fix Broken Links
Website changes often mean that new pages are added or product lines are merged for better integration, often leaving behind old pages with outdated information. Dead pages that deliver an error message to your customers looks unorganized and unprofessional.

Top Tip Number 2:
About Us Page
You probably already have an About Us page on your website. It probably gives great information about your company, industry, and products. But, what does your page truly say about “us” – the people behind the scenes actually performing the work? Customers are interested in the type of company you are running and want to know your team as well as your product lines. Adding staff bios and pictures relates your company to your potential customers so that they feel like they know you on a personal level, rather than just a service provider. Bios don’t need to be long or loaded with information – just a few sentences describing your team member’s skills, experience, and maybe their passion for skydiving.