Dear Valued Customer,
This month’s newsletter got us thinking outside of the search engine marketing box. At NetSearch Direct we spend a lot of time educating ourselves and researching our craft so that we’re absolutely sure we’re doing everything possible to make our client’s business successful. We’re always on the lookout for the best ways to optimize a website, the latest analytical and tracking tools to show our customers the awesome ROIs they’re getting, and emerging trends across every advertising vertical. This month we’re sharing some of the buzz with you so you can bank on our research efforts. Inside this month’s newsletter you’ll find “out of the diamond” ideas for PPC keywords, as well as deep thinking concepts for SEO linking strategies. We’re sharing the latest research studies we found about online coupons – and some of the stats might just reshape the way you view your target audience’s purchasing behaviors. Of course we have the latest stats on search marketing shares and we’re spotlighting one of our most successful products for businesses who need a SERP boost – Page One SEO Ads.

Take a step outside of what you think you know about marketing this month and see what new ways we can propel your business to success!

Playing the Outfield:
Far-Out Keywords that Capture Consumers

If you’ve ever watched or participated in a baseball game you know how lonely it can be to play the backfield. Often you’re playing the waiting game while the big action happens up front around the diamond. However, when that ball soars towards the outfield and all hopes are resting on the lone ranger, doesn’t that turn out to be the most beautiful play of all? The outfield play is the one that’s recapped on the game wrap-up show, late night news, and sports page headlines.

Your Site is Only as Strong as its Weakest Link:
The Elevator Course in Linking

Linking strategies are time consuming to manage and the best ones are put together with extreme attention and care to detail. The best SEOers know that linking strategies are an integral part of a successful SEO campaign and instrumental to getting a site ranking highly in search engines – they spend careful amounts of time crafting custom linking strategies for their clients. We’ve seen many websites perform poorly due to badly constructed and maintenance-free linking strategies, so to help your site avoid becoming a victim of poor linking strategies – or worse, no linking strategy - this month we’re putting together a simple primer on linking and we hope that it also removes the frustration around linking strategies.

National Statistics

Coupons: Not Just for Grandma Anymore

Coupon clippers. We know you know them. They’re the ones clutching the expandable portfolio wallets that have straining seams as they’re stuffed to capacity with tiny pieces of paper featuring screaming bold headlines “Save $.55!”, “Get One Free with Purchase”, etc. The coupon clipper can be found in any given retail store stalled on the side of the isle thumbing through highly-organized personal files dedicated to saving money. All that hard work and all that time spent hunting, clipping, and organizing. “Is it even worth it” you wonder while you push past them heading for the checkout line.

Well, a whopping 90 million consumers believe it is worth it. It’s reported that 78% of retail shoppers are coupon clippers and eagerly pour over newspapers and sales circulars weekly searching for deals. And 40% of retail shoppers are also turning their coupon clipping attention online; a trend only expected to grow as mobile phones catapult coupon popularity by using technology to text loyal customers with special savings offers...