Eleventh Hour: Last-Minute Quick Fixes for 2009 Success
In a rush to dig up some quick tips for fast fixes to your SEO campaign before 2009 ends? While we have a few to offer, the best advice that we can give is to not make any changes to your existing campaign. Confused yet? Search engine optimization works best when consistent changes take place and holiday SEO campaigns needed to be solidified long before the weather turned cold. Confusing search engines by turning your geo-targeting on a dime, or stripping your site of its biggest keywords only to replace them with new ones will cause serious injury to your rankings. Better not try any SEO overhauls at home. Your best bet is to set up solid SEO strategies at the beginning that yield consistent climbing results and lead to top placement.
Search engine love the predictable because it goes along with their algorithms, which they change unexpectedly and repeatedly. How’s a SEO campaign to cope? No other way but with experienced strategists at the helm to guide the ship through ever-changing waters. That said, if you’re looking to pull out a few last-minute stops for this year that won’t hurt your hard earned rankings (read: in subtle ways); we’ve got a few tips for you.
Content, Content, Content
Content is king. Those keywords you painstakingly chose to be your campaign’s targeted words probably taught you that lesson way back in the formulation stage. Now, however, you can build on the holiday gift giving trends by incorporating buzz words around your keyword phrases. Consider phrases like “gift”, “cheap”, “Christmas”, “holiday”, or “seasonal” to name a few. And if you have special holiday offers, be sure to include those where ever possible around your SEO content to build on the momentum of fleeting deals lasting only for as long as the month is long. Consider this tip as decorating for your website’s content and enjoy the maximum holiday trend exposure.
Glitz, Glamour, and Your Homepage
While you’re busy decorating your content for the holiday season, consider sprucing up your website with some seasonal imagery. Add some holly here; a few snowflakes there, lights, baubles, or whatever you choose that conveys the message of the season to you. What you’re trying to do here is set the holiday mood in order to entice visitors into buying. A cheery website inviting visitors to shop around and become aware of gifts they never considered (at such good prices too!) will have them digging in their wallet – and you hardly changed a thing.
It’s all about the “O” – the Offer
When you’re up against competition for the same products and services, you can safely rely on the efforts of a solid SEO campaign that’s been churning quality results throughout the year. But if you’re still looking for that edge, you can find it in the offer. Today’s consumers are looking for that one deal, sometimes holding out until the very last minute, and you can be sure that missing the boat on advertising a good deal will cost you in profits. Really work your offer to expose the awesome deal a consumer is getting – free shipping isn’t just cost-saving, it saves valuable time from running to and from a store, sitting in traffic, battling weather (and other shoppers), and so forth. Plus, rock bottom deals and daily specials will get valuable bookmarks and inbound links to your site.
Armed with a few extra tricks up your sleeve, we hope this year’s last quarter is a blowout for you and your profit margin. We also hope you’ve started thinking in terms of next year’s goals, strategies, and holiday season. If 2009 is running out on your business and you need some help making it count, turn to our SEO team at NetSearch Direct. We have free tools and analytical reports sure to keep your season cheery and bright.