2009 SEO Resolutions: Vow to make your site extraordinary.
At NetSearch Direct the New Year puts us in a mood to clean house and explore new trends within SEO. We figure that it’s only natural that we pass along that sense of renewal to you with respect to your website and its SEO strategy. This New Year, be sure to add a few SEO resolutions to your business.
Have you taken the time to check out your competition’s site to see how they’re promoting similar products and services? Are they incorporating videos showcasing products or blogs discussing industry trends? Videos are an increasingly popular tool for potential customers to learn about products, and they play an important role in helping your site convert. Consider your business’ website with an online demo showcasing your particular product versus a competitor’s website without the video – if customers can see your product in action and read about its features you are more likely to make the sale than your competition. Including a blog on your site will allow for fresh content to be generated and it gives you a voice to announce new developments for your business. Search engines love new content and blogs are a terrific way to present new material for search engines to keep you in high rankings.
Could your website content use some refreshment or new widgets for potential customers to try out? A shipping cost calculator or other online application relative to your business lets customers have a hands-on experience unique to your website. Including new content and features to your site will give you that something special over your competition and also serve to keep your existing customers interested and coming back to give you more business.
If you have included new business products or services, your keyword list will need to be reviewed so ineffective and outdated keywords can be deleted to make way for new keywords which will get you ranking highly. Further, search market research shows that over time user behaviors change and it is possible that the keyword your site is ranking highly for now is rarely used any longer. The New Year is also a great time to review your web analytics and look for areas where conversions can be increased.
SEO resolutions can seem like a daunting task – where do you even begin? We understand how you feel! It’s important to realize that not every SEO tactic available is right for your business, but there is a combination of tactics that will work for you and yield success for optimizing your site for 2009. At NetSearch Direct we also watch SEO trends to learn the latest tactics to help our customer’s increase their site rankings and also their bottom line. We are constantly updating our services list to include new features that our client’s can select to add to their SEO strategies. Contact your SEO rep to learn about our new product development and how we can supplement your existing strategy to propel your business in 2009.