SEO Bytes: Better than Celebrity Gossip
1. Keyword Trendspotting. We don’t mean to sound like a broken record here, but identifying keyword trends within SEO campaigns is just as important as with PPC campaigns, and the SEM industry is all excited about the Google trend labs this summer. Companies are recognizing its true value by combining like search terms to see which one outperforms the other in search popularity. By realizing keyword trends, businesses in every vertical can capitalize on what’s popular within their own industries and serve their customers the right products for the moment. Keyword trendspotting will also give you an insight into keywords which have increasing popularity so you can prepare your website and campaigns appropriately.
2. Integrate With PPC. We know that paid search advertising should always reflect our basic SEO keywords – making the two advertising mediums work in tandem means better organic rankings. PPC campaigns can be optimized enough from the backend, but organic listings are becoming extremely competitive across every vertical – you’ll want to play those cards you’ve been hiding up your sleeve. Along the same lengths, be sure that your PPC campaigns aren’t targeting specific SEO keywords or initiatives that you have decided not to optimize for, or worse, have forgotten entirely. Broken links and error pages referred by your paid advertising may have a negative impact on your organic rankings. Although Google is unclear on this, there is chatter confirming the suspicion among those in the know, and some companies are experiencing a drop in rankings.
3. Social Media. It seems out of place to be discussing social media during SEO’s spotlight moment, but we would be remiss to advise businesses jumping into social networking and tapping into its marketing potentials to beware of how their efforts will impact SEO strategies. Now that you can have vanity URLs for your Facebook profile and you may have started “tweeting”, it’s time to circle back to your original SEO blueprint and make sure that you’re still focused on the same game plan. Here are a few of the best tips: keep true to your business brand; use shortened URLs when tweeting; pay attention to the details of your social image, and above all; discuss your social networking efforts with your SEO Manager so everyone can keep on the same path to success.
4. The Power of Words. You already know that today’s consumer is doing a lot more independent research before shelling out their dollars, especially in the face of an economic recession. You can capitalize on this difficult economy and boost your company’s position by becoming an authority on your products and services by harnessing the power of articles and blogging. Aside from giving a voice of knowledge and experience to your business, articles and blogs provide links to your website and help boost your organic rankings. Companies who take the time to write about their products and services, as well as inform consumers on industry news are rewarded with customer loyalty, increased brand awareness, and bigger profit margins.