Sure Conversion Boosters: 5 Top Tips Anyone Can Use!
Whether you add these to your local or national PPC or SEO campaign, we’ve got five easy, often-overlooked tips that can increase your conversion rates by double digits!
Top Tip Number 1: Fix Broken Links
Website changes often mean that new pages are added or product lines are merged for better integration leaving behind old pages with outdated information. Dead pages that deliver an error message to your customers looks unorganized and unprofessional.
Top Tip Number 2: About Us Page
You probably already have an About Us page on your website. It probably gives great information about your company, industry, and products. But, what does your page truly say about “us” – the people behind the scenes actually performing the work? Customers are interested in the type of company you are running and want to know your team as well as your product lines. Adding staff bios and pictures relates your company to your potential customers so they feel like they know you on a personal level, rather than just a service provider. Bios don’t need to be long or loaded with information – just a few sentences describing your team member’s skills, experience, and maybe their passion for skydiving.
Top Tip Number 3: Be There During Business Hours
When your phone rings, your customers expect to be greeted. Many of your potential customers are phoning your business for more information, or to get a feel for your company, while they’re dashing between errands or during their lunch break. If you’re not there to answer their questions, chances are they’ll just move on to the next name on their list.
Top Tip Number 4: Don’t Make them Look for “It”
The “it” we mean is more information about your company within your site. Take a look at your website content and your navigation structure. If you mention your “Contact Us” page or your “Services” page within the content on your homepage – place those links within the content instead of just on the navigation. Even if those pages are along the top navigation bar of your site, your customers will be more likely to click if you place the link within the lines of text they are reading. If your homepage showcases your top selling product, include a link directly to that page so your customer doesn’t have to go searching through your navigation to find it. Bottom line: if the page is worth mentioning in your content, it is worth linking to within the text.
Top Tip Number 5: Show ‘Em the Money!
Nobody wants to play the guessing game when it comes time to buy. Clearly display all relevant information like product prices, shipping costs, applicable tax, and especially any promotions or discounts your company is offering. Frustrated consumers will end up doing business with our competitors if they can’t find the pricing information they expect to see.
The take-away lesson here, besides the excellent tips, is to make sure that your website puts your best business foot forward. Often, it will be the only representation of your business that your customers see, so perform maintenance with the same degree of care as you would for your office or store.
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