SEO Sharp Shooting: Set Your Sights on Conversion Targets
By now you know how to spot a white hat SEO agency vs. an agency that uses black hat tactics. And you’re hip enough to the SEO game to know what those terms mean. Your company understands the value of SEO and how critical link building can be to organic rankings – we’ve even busted a few SEO myths together. This month we’ve got maximum conversion goals in our crosshairs, a SEO benefit many businesses completely miss, and it’s all meant to boost your company profits and work your site’s conversion traffic to its fullest extent.
We’ll start with your customer’s first impression of your website – the first page they encounter after performing a search and clicking on your link – the landing page. Here you’ll want to be sure that your landing page is loaded with keywords that reinforce your company’s core product, and represent the most popular search terms that potential customers are using to find your business. Reinforcing the keywords on your landing page that you are targeting your SEO campaign around not only builds better SEO presence, but ensures complete integration between your SEO efforts and what your website actually presents to your prospects.
They say that pictures are worth a thousand words. Well we say that pictures could be worth thousands of extra dollars to your bottom line. Give your prospects an idea of what they’re buying by displaying a graphic of the product, or even a video demonstration of your product in use. At this point, potential customers are looking for something that sets you out from your competition, and this is an opportunity for you display your value add and product quality. Not sure which one to try first? Try them both and test your target market to see which landing pages they respond to best. With that data in place you can be sure you’ll maximize on your conversions.
Since you’re in the testing frame of mind, it’s time to pull your talents together as a wordsmith and experiment with various web copy within your landing page. We don’t mean that you have to get fancy and long-winded; indeed the simplest expression of your company’s products, services, and intent will go much further when gaining customers. Too little content, however, will leave your customers wondering exactly what your product does or how your particular service beats out your competitors. Who better to explain your items to prospects than you?
Once you’ve got your copy down, step back and let your customer’s do the writing for you! No, we don’t mean to scrap all your hard work; what we do mean is to add your happy customer’s testimonials to your site. Who better to vouch for the excellent quality of what you’re selling than those who have already purchased and who remain loyal. Placing one or two of these testimonials along the sides of the page will catch a prospect’s eye and will seal the deal. Instant conversion boost.
If you’ve never thought of SEO as a conversion booster we hope you’ll be happily counting your extra profits once you’ve added these tricks to your advertising arsenal.
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