Making the Grade: Why Your Website Needs our Checkup Tool
We’re glad you’ve read on to this month’s SEO article which features one of NetSearch Direct’s favorite products: the Website Grader. Not only is it an extremely valuable tool for businesses, but the first 15 responders to this newsletter will get it for FREE. And if the idea of getting something for free when you have no idea what it is doesn’t tempt you, we’ve listed our top four reasons your website needs a checkup below. We hope it gets you thinking about your website, and the image that it presents of your business, in a whole new light.
1) Web Developers Aren’t SEO Experts
One of the biggest challenges in the SEO industry is repairing mistakes caused by web developers. We don’t mean broken code (although we have been known to fix a few bugs); we mean poorly constructed, Flash-laden websites with splash pages and dead links to name a few of the most critical mistakes. We don’t mean to knock them, but chances are when your web developer was learning content management systems and various code he or she never studied SEO. It’s critically important that your SEO campaign works in tandem with your website design; mistakes can cost you in rankings on the search engine results page, and worse, potential customers.
2) Monitor Your Website’s Vital Signs
NetSearch Direct’s Website Grader will check the most important parts of your website to gauge performance. We look at things like Page Rank, ease of navigation, page load time, indexed links, and more in order to determine where opportunities lie for you to sharpen up the rough edges of your website. This website vital sign checkup is like getting a physical from your doctor. If you’ve been struggling with rankings or getting more unique visitors or online sales, the Website Grader will illustrate the areas you can make immediate fixes for immediate improvement.
3) Keywords that Work
NetSearch Direct’s Website Grader will report on your top keywords, and also suggest keywords to target. Chances are, you probably already know a handful of the right words that will get you ranking results for your advertising vertical, but business owners can capitalize on under-the-radar words that get attention too. Once you know the right words to focus on, you can build a successful campaign and target the optimal audience. Keyword targeting always equals advertising success, do you know if your website is successful?
4) Size Up Your Competition
What’s your business’ biggest threat? Competition. Our Website Grader will review your top three competitor’s websites, size them up, and let you know where they rank. As a business owner entering the last quarter of the year, this information is valuable to your end-of-year performance, and will help to structure next year’s campaign revival. Not only does this information help you outperform your biggest threats, but it gives you a glimpse into what your target market is responding to online.
But this information is only the tip of the awesome marketing perspective iceberg that you can gain from the NetSearch Direct Website Grader. We didn’t even mention that you’ll also be getting your current rankings across all three major search engines, or the fact that we report on your estimated monthly searches. Remember, only 15 lucky newsletter readers get the NSD Website Grader for FREE when they respond!