Viral Marketing: Spread Something Healthy
It’s that time of year again: doctor’s offices are stocking up on vaccines, pharmacies are ordering extra antibiotics, and tissue companies are stepping up supply. No doubt, the cold and flu season is upon us. But you can spread something healthy this year that can actually be profitable for your business. Tap into the power of viral marketing.
Viral marketing, as defined as basically marketing techniques that use social networks to increase brand awareness or to achieve specific marketing goals (think profit!). So-called “viral” because of the lightening-fast way it spreads, viral marketing includes things like text messages to subscribers, YouTube and other videos, social website networking (think Facebook and Twitter), interactive games and software – anything that can be easily shared to create a stir. While you may not be ready to launch a full-fledged viral marketing initiative, you can select a few options to boost year-end sales and to position your business in front of the season’s holiday shoppers. Studies have shown excellent profit yields to companies who are jumping into the social networking/viral marketing pool because businesses can show off a more personable side, test out calls-to-action, and position themselves in front of customers in a very unique way.
But beware, viral marketing has a very real, very direct effect on all other forms of advertising your business is currently using. Mistakes in viral marketing are costly and very damaging to a company’s reputation, so it’s critical that companies consider their hard-earned brand awareness as it exists now and pit the viral marketing message that it is currently crafting. Social network audiences can be fickle, and it’s easy to drop significant amounts of money into viral marketing campaigns that yield little or no results.
If you’re thinking of spreading the word about your business via social networking or other viral marketing methods, have a quick talk with the staff at NetSearch Direct. We’ll give you our expert opinion on the best viral marketing methods we believe will benefit your business, and help steer you away from the negative ones.