Search Engine Optimization
NetSearch Direct provides Search Engine Optimization (SEO) services with proven techniques from years of experience. Our experts have been getting businesses top rankings for over a decade and only employ "white hat" tactics. We can work within many major content management systems, and with various types of website code.
What is Search Engine Optimization?
SEO is an on-going, systematic process used to improve rankings within a search engine (i.e. Google, Yahoo, MSN), for relevant keywords. The objective of Search Engine Optimization is to improve the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it "ranks", the more searchers will visit that site.
Why do I need SEO?
Currently there are 106 billion websites on the Web! Each of the search engines utilizes its own, unique algorithm or formula to determine which website is the best match (ranking position) for a particular search term. Search Engine Optimization is the process which “optimizes” your website for a group of search terms or phrases. Without SEO your website just gets lumped into the pile which makes it virtually impossible for customers to find you. SEO works with your site to get you ranking in search engine results for relevant keywords – words that your customers are using to search for you. Plus, studies show consumers click on organic listings (SEO) more than 70% of the time as compared to paid listings (PPC).
Benefits of SEO
- More Traffic‐ most people click the organic search results, not the paid advertisements
- Longer Lasting Rank and Traffic‐ search engines record your ranking history, helping you rank highly in the future, and they only reevaluate your rank every few weeks or months, allowing you to maintain your rank longer
- Trusted Visibility – Natural search results are generally considered to be the most reliable; therefore offering a better Click Through Rate (CTR) versus PPC
- Higher Conversion Rate – SEO offers a higher conversion rate & better ROI than any other online marketing
- More Credible - Higher Ranked Sites are Perceived as More Credible
- Adds Valuable Content to Site – This usually translates to higher user satisfaction
- Lower Cost ‐ organic results are listed based on the search engine’s measure of your relevance and quality, not your advertising dollars, so you don’t pay a “tax” per click
NetSearch Direct offers four types of SEO Services to fit any business need:
Local Home Page SEO
Just looking to get started with SEO or have a limited budget with which to start? Our Local Home Page SEO might just be the product for you! With this product we offer:
- Themed Home Page SEO for three Keywords Phrases (including geography)
- Monthly Link Building (5-7) for three Keyword Phrases (same throughout agreement)
- Monthly Position Analysis Report for three selected Keyword Phrases
Most of our Local Home Page SEO customers see first page rankings in as little as six months. Check out some of our Local Home Page success stories here.
Full Site SEO
If you are ready to experience the total impact of Search Engine Optimization, then our full site SEO products (Local, Regional, and National) will fit the bill. We have outlined the specific features of each of these products below; however, we feel that there are two things that set NetSearch Direct apart from other SEO firms. One, we focus our SEO efforts almost exclusively on generating leads (phone calls or emails) and/or sales from you website. Two, we begin with the end in mind. By that we mean that BEFORE you engage with us together we will outline the specific goals of your SEO campaign. That way we will both be on the same page right from the start. We will also keep you informed every step along the way. NetSearch Direct offers monthly SEO Reporting – a feature most SEO firms don’t disclose to their clients. SEO Reporting includes a complete breakdown of all website traffic, sources, bounce rate, goal conversions, top keywords, etc. as well as Call Tracking and Contact Lead Summary detailing the past month’s activity. We’re a full-service Search Engine Optimization firm which means that you get full service - access to your dedicated sales representative and production team staff, full reporting on your SEO campaign status, and most importantly quality SEO work boosting your site to top ranks in the search engines.
- Themed Full Site SEO for up to 20 Keyword Phrases + Geography
- Monthly Article Submission and/or Link Building (7-10) for selected Keyword Phrases (rotating throughout agreement)
- Call Tracking* (up to two numbers)
Monthly SEO Reporting:
- Executive Summary & Action Plan Report
- SEO Position Analysis Report for all relevant keywords
- SEO Competitive Position Analysis Report for the same keywords
- Website Analytics Summary tracking complete breakdown of all website traffic, sources, bounce rate, goal conversions, top keywords, etc.
- Call Tracking & Contact Lead Summary detailing the past month’s activity.
Check out some of our Local Full Site SEO success stories here.
Regional & National Full Site SEO
- Themed Full Site SEO for up to 20 Keyword Phrases (national terms – no geography)
- Monthly Article Submission and/or Link Building (TBD) for selected Keyword Phrases (rotating throughout agreement)
- Call Tracking* (up to two numbers)
Monthly SEO Reporting:
- Executive Summary & Action Plan Report
- SEO Position Analysis Report for all relevant keywords
- SEO Competitive Position Analysis Report for the same keywords
- Website Analytics Summary tracking complete breakdown of all website traffic, sources, bounce rate, goal conversions, top keywords, etc.
- Call Tracking & Contact Lead Summary detailing the past month’s activity
Check out some of our Regional & National Full Site SEO success stories here.
Your business success is only a phone call or email away – contact us today to discuss how we can help your reach your business’ dreams.
What is the NetSearch Direct SEO process?
Site Optimization Theme: As part of the Keyword Identification & Selection, a Site Optimization Theme will be established. The site will be optimized for all relevant keyword related to this theme as outlined in the process below.
Keyword Identification & Selection / Geographic Targeting:
- NetSearch Direct uses extensive databases to identify all related keywords and phrases being used most frequently by in-market searchers.
- NetSearch Direct will provide a detailed Keyword Popularity Report. Upon mutual agreement, primary and secondary keyword targets, as well as specific geographies, are selected.
Pre-Website Design SEO Consulting Services: Our search engine and website marketing consultants will be available to consult with your web designers prior to the launching and address technical issues regarding SEO.
Complete Site Optimization: Starting with a strategy for the unique client situation, the site is optimized using a proven process and over 200 criteria.
Site and Page Architecture: Create optimal Meta Source Codes: Page Titles, Descriptions, Meta Tags, Alt Tags, Robots Txt instructions, and more for all URLs throughout the site. Optimize site map and custom 404 where available.
Customized Content Delivery: NetSearch Direct will enhance relevant site content areas increasing the keyword density and link density levels of many key URLs making them more content relevant to the ‘spiders.’
Site Submittal and Verification: NetSearch Direct manually submits the client website to the major, non fee-based, search engines. Any fee-based search engine submissions, those requiring a fee paid to the Search Engine Company will be proposed separately.
Link Popularity: An additional ranking factor on many leading search engines, especially, Google, Yahoo and MSN. NetSearch Direct offers a program that addresses link popularity by working on the alignment and structure of theme-related interior cross links.
Monthly Keyword Position Reports: Weekly keyword position reports are uploaded to a secure client area providing the current keyword ranking of the site on targeted keywords & keyword phrase combinations, on all of the major search engines. We also provide keyword position analysis and guidance by search engine.
SEO Consulting Services & Support: Our search engine and website marketing consultants will be available to answer questions, provide SEO design advice and consultation, work with your team, and address technical issues as they occur throughout the campaign.
What are some important things to know about SEO?
- It generally takes 2-3 months for indexing to occur for new sites.
- Generally with a site that is indexed on a constant basis our SEO initial edits will appear within the search engines after 2-3 weeks of the edits pushed to the live site.
- Changes to your website (structure and/or content) may be necessary to achieve better rankings.
- Depending on the keyword phrase and geographic area SEO can be a very HIGHLY competitive space.
- Generating the right keywords is very important in your campaign (i.e. are users searching on “couch” or “sofa”?).
- Search algorithms change regularly, so continual maintenance is necessary to ensure ranking.
- Full Flash sites and Framed Sites are not recommended as the search engines have a very difficult time crawling these sites. NetSearch Direct recommends little use of flash, for instance just in the header of the page.
