Your Web Developer Doesn’t Know SEO
When it comes to web development and search engine optimization you’d think that the two would go hand in hand, right? The two couldn’t be more polar opposites. Yet, we’re never surprised when new clients come to us on the heels of a “SEO” campaign launched by their web developer, jaded and angry. The only thing we hate about seeing this type of customer is that we know this could have been avoided if web developers were up front about their exact skill set. Unfortunately, this isn’t the case, especially in a tight economy where the promise of even the slightest amount of extra profit sounds like music to web developing ears.
Now, there may be a few qualified web developers or development firms out there who truly can carry a search engine optimization campaign for your business. We applaud legit businesses that exist first to serve a customer’s need instead of filling their greedy pockets. Call us crazy, but we understand that websites are critical to a business’ heartbeat and we make each SEO campaign’s success our ultimate goal. In fact, with 106 billion websites up and running the wrong SEO campaign will demolish any chances of your online business success. More than that, a few quick-fixes or less than honest SEO strategies employed to get your website ranking highly could get your site blacklisted from search engines. Think of the implications that can have for your business and for your business’ brand.
NetSearch Direct has over a decade of experience running search engine optimization campaigns for local and national businesses across a multitude of verticals. We’ve been around the block long enough to spot a wolf in sheep’s clothing, and we’re sharing some of the most critical warning signs with you. If you think you’re a victim to a shoddy SEO campaign run by a developer, take our quiz below:
- Is your site, or its homepage, completely designed in Flash?
- Is your brand name the only keyword term for which you rank highly?
- Are all of your keywords contained in your meta tags? (Skip directly to the bottom if you don’t even know what meta tags are.)
- Are any important pages of your website password protected?
- Are all of the pages on your website titled the same?
- Does your web developer give you elaborate reasons for why traffic data is unavailable for your site?
- Is the homepage of your website the only page that is “optimized”?
- Does your website have standard 404-Error pages?
- Is your website’s navigation difficult to maneuver, existing solely in drop down menus, or buried at the bottom of the page?
- Does your webs developer give you reasons for why SEO won’t “work” for your website?
If you have answered “yes” to any of these questions (or have no idea what a meta tag is), please seek professional search engine optimization help immediately. In fact, our operators are standing by ready to assist you and pull your website up from the depths of search engine ranking into the light where it belongs.