This is Not an Article About Holiday Ads in September
Well, it’s more about holiday advertising strategy than actual ad creation. But hear us out first.
You know that summer is winding down and back-to-school shopping is in full swing. Anxious to jump onto the next “big sale” retailers are even getting bold and displaying holiday merchandise on storeroom floors – is now too early? For online advertising, promoting holiday merchandise and running theme-based sales is jumping the gun a bit, so to speak. However, we think that an ounce of prevention is worth more than pounds of reaction. In simpler terms, it pays to think ahead.
Preliminary strategy mapping for this holiday season may be a smart idea in light of the economic hard times faced by many. Instead of last-minute, expensive gifts, shoppers are trending early this year, hunting out bargains before the actual holiday mayhem begins, and spreading out cash flow across the months instead of lumping it all into a few hectic weeks. There are also gift trend predictions out; look for items close to the home and heart rather than luxury items topping wish lists. Couples will be buying each other replacement and upgraded appliances and cell phones rather than diamonds and fur; preferring to select form and functionality in their gift exchanges.
Regardless of what this year’s predictions say, we’re sure that the time-honored tradition of holiday hustle and bustle will definitely break out in full force. But, while you’re ramping up your marketing strategies for those customers don’t forget about your early-bird shoppers who are out hunting for deals now. Talk to your account manager about Holiday Season 2009 and what, if anything, you should be doing to get prepared.