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Search Engine Optimization Backgrounder
Search Engine Optimization (SEO) is a systematic process of using search engines to draw or increase traffic to a website. SEO involves attaining higher rankings within search engines and directories by making changes to site code and content.
More than 8 billion documents compete for a user's time
When the leading search engines crawl the World Wide Web, they're spidering more than 8 billion documents. That number grows nearly seven million pages per day.
Most users begin with a Search Engine
Major search engines attract more distinct visitors than almost any other Website. Yahoo! alone boasts 65 million registered users! Additional research shows that 81% of Internet users rely on search engines and directories to find the information they need. (source: Forrester Research Inc.) A website's search engine ranking determines its share of this traffic.
Site Engine searches are more likely to buy
Users finding a site via search engines are more qualified targets for its products and services because they have actively sought out the site by typing a search phrase directly related to the site content. Being listed by a search engine is not enough to drive traffic. Actual search engine positioning is crucial to site success. If a site is not listed within the first 20 or 30 search engine rankings, it will lose traffic, no matter how many engines list the site.
Achieving a high ranking takes a combination of positioning techniques, patience and quality site content.
- SEO is a managed process that includes:
- Key Word and Phrase Analysis
- Search Engine Optimization
- Search Engine Submission including Express Submission
- Pay for Position Campaigns and Pay per Click Campaigns