Everything You Wanted to Know About Search Engine Marketing But Were Afraid to Ask!
Did you know that over 85% of all internet traffic arrives at a web site via the search engines?
Understanding how to position your company in the search engines to communicate with potential customers can
- Lower your lead costs
- Increase your revenue
- Allow you to dominate a larger, more established competitor
But where do you start? What do all of those techno-geek terms like CPC, CTR, and CPL really mean? How do you know how much to budget and what kind of results to expect?
The SEM 101 seminar will teach you the basics in a quick and easy to understand format. Here’s what you’ll learn
- Standard terms and definitions
- The different areas of a search results page
- The difference between paid search and organic search
- How to determine an appropriate Pay Per Click budget
- Why the number one spot isn’t always worth it
- How to identify the right keywords
- What a landing page is and why you need one
- What makes people click on an ad
- What factors affect your organic search rankings
- Why you should have a blog
- How to track and measure results
- How to create a web site strategy in 90 seconds
- And much more…
If you’ve been curious about marketing your business online, but didn’t know where to start this seminar is for you. Space is limited so call to reserve your seat today!