Shopping Cart Experience
Survey Says Ecommerce Sites Need Product Image Zoom Feature
Millards recent survey of catalog experience finds that 73% of the respondents indicated that the "zoom" feature for enlarging the photo was "very important" when shopping on line. The quality of the descriptions of products sold on line continues to be lacking with 51% giving it a low rating. The over all experience is good for only 55% of visitors.
Despite the low experience rating, on-line sales grew last year briskly to $114 billion, a 51% increase year to year, and is poised for double-digit growth again this year to $144 billion. Also, profitability in 2003 was up 21 percent over 2002, a break-even year for e-tail. See Ecommercetimes.com.
Suggestions for your on-line store
Be sure to include these features in your ecommerce site:
- Secure Ordering
- Freight Calculator
- Toll free Number
- Good Photos with multiple views and closeups
- Complete Descriptions
- Links to Manuals and Reference Materials
References:
Millards
Ecommercetimes